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11 reasons why you should book with TUI
Round-the-clock support, flexible payment options and much more.
What makes your ideal holiday? Is it thrilling days at an onsite waterpark, or the reassurance of 24/7 support whenever you need it? Whatever your perfect escape looks like, there are so many reasons to book with us. From hotels made with families in mind to flexible payment options, we’ve thought of everything. Need another reason to choose us? Keep on reading for the lowdown.
Once you’re in the know, check out our best holiday deals.
1. Our package holidays are always ATOL & ABTA protected
Our package holidays come complete with ATOL & ABTA protection, so you can rest assured that you’re financially protected, whatever happens. Plus, with our package holidays, everything from your flights to your transfers are taken care of – so, all you need to worry about is, well, nothing…
See all our package holidays.
See all our package holidays.
2. You’ll get round-the-clock support
When you choose us, you can expect 24/7 support while you’re away. Simply download the TUI app and you’ll have a TUI rep at your fingertips, 24 hours a day, seven days a week. Or, you can call our expertly trained staff. Need special assistance? We’ve got a designated team who can help with that, too.
Here are more ways you can get in touch with us.
Here are more ways you can get in touch with us.
3. You’ll get your holiday for the best price
Yep, that’s right. We want to make sure you get the most for your money when you’re booking a holiday, which is where our TUI Price-Match Promise comes in. Once you’ve booked a holiday with us, we’ll match the price of any other package holiday with TUI flights, as long as all the details align and you let us know within 72 hours of booking. It’s as simple as that.
Find out more about the TUI Price-Match Promise.
Find out more about the TUI Price-Match Promise.
4. You’re always in safe hands
We’ve been around for over 100 years, and pride ourselves on our fantastic customer service and travel expertise. But don’t just take our word for it… we’re proud winners of 16 awards at the British Travel Awards 2025, all voted for by you. Not to mention, we took home the prize for Accessible Holidays Provider of the Year at the TTG Travel Industry Awards in 2025.
Check out more of our reviews and awards.
Check out more of our reviews and awards.
5. You’ve got flexible payment and booking options
Did you know you can book online, on the app or in-store with us? If you’re browsing our breaks online or on the app, you can shortlist your favourite holidays on our website with a myTUI account. Or, pop into chat through your options with one of our Travel Experts in your local TUI Store.
Once you’ve found your dream trip, you can choose the payment option that suits you, too – including £0 deposits with Direct Debit.*
Find your local TUI Store.
See our pay-monthly holidays.
Once you’ve found your dream trip, you can choose the payment option that suits you, too – including £0 deposits with Direct Debit.*
Find your local TUI Store.
See our pay-monthly holidays.
6. There are no hidden fees or surcharges
We’re always clear with our prices, so you know what you’re paying for. Plus, the price you book is the price you pay, so you won’t see any fuel surcharges. Win-win.
7. You can make fee-free changes*
Need to make a change to your booking? Say hello to TUI Flex – your handy holiday extra that gives you fee-free changes on your booking right up until 28 days before you’re due to travel. That means that when you book instore or online, you can change your date, destination, or hotel fee-free. Oh, and did we mention you can change passenger names of anyone on the booking, including the lead passenger? You’re welcome.
Find out more about TUI Flex.
Find out more about TUI Flex.
8. We’ve got hotels designed for the whole family…
We’ve got a huge range of hotels to keep the whole family happy. The family-friendly hotels in our TUI BLUE collection have everything from professionally run Kids’ Clubs to onsite waterparks and a bumper activities line-up. Plus, there’s plenty on the agenda for adults. How do cocktail-making classes and spa sessions sound? Just look out for the ‘Family Fun’ highlight when you’re searching for your getaway.
Find out more about TUI BLUE.
Find out more about TUI BLUE.
9. …and hotels designed just for adults
If you’re travelling without tots in tow, our TUI BLUE adults-only hotels are a perfect match. Fancy food with local flair? We’ve got you. Tuck into tasty mezze plates in Turkey, or tapas in Spain. And, if you’re not all about laying back on a lounger, you can keep things moving with our BLUEf!t® programme, which includes everything from professional fitness classes to wellbeing sessions.
Get all the info on TUI BLUE.
Get all the info on TUI BLUE.
10. You can fly from your local airport
We take off from more than 20 UK airports, so you can start your holiday from an airport close to you. Plus, when you’re travelling on a TUI Airways flight to a long-haul destination, you’ll have the chance to upgrade to Premium, which gets you loads of extras like UK airport lounge access and 25kg of luggage.
Check out where we fly to.
Check out where we fly to.
11. You’ve got tonnes of choice
Finding your perfect trip has never been easier… You can pick from a range of holiday durations, including short breaks of two, three, four or five nights, and holidays beyond two weeks. A 28-night holiday, anyone? Yes, please.
To make things even more flexible, we’ve partnered with more trusted airlines to give you greater choice over when and where you fly from.
And we’ve got every trip type covered – from beach escapes and city breaks to escorted tours and cruises. Relax on the soft sands of Spain, temple-hop through Thailand, or dive into the excitement of Florida’s famous theme parks. Rather explore by water? Marella Cruises sail to exciting destinations worldwide, while TUI River Cruises take you along some of Europe and Egypt’s most iconic waterways.
Find out more about flying with other airlines.
See our whole holiday offering.
To make things even more flexible, we’ve partnered with more trusted airlines to give you greater choice over when and where you fly from.
And we’ve got every trip type covered – from beach escapes and city breaks to escorted tours and cruises. Relax on the soft sands of Spain, temple-hop through Thailand, or dive into the excitement of Florida’s famous theme parks. Rather explore by water? Marella Cruises sail to exciting destinations worldwide, while TUI River Cruises take you along some of Europe and Egypt’s most iconic waterways.
Find out more about flying with other airlines.
See our whole holiday offering.
Browse our holiday deals.
Plus, check out our ultimate holiday hacks, how to get the latest travel advice and the best family holiday destinations.
Fancy a closer look at our TUI-designed hotels? Explore our virtual resort.
Pssst. Head to the Discover homepage for our latest articles.
Author: Jessica Houtby
Last updated: 07.05.2026
*Terms and conditions apply. See TUI Flex T&Cs and Direct Debit T&Cs.