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Step off the beaten track: lesser-known destinations for your next holiday

Looking for inspo for your next holiday but want somewhere off the beaten track? This is your guide on where to go in Europe when you want something a little different from those well-known spots you’ll see all over Instagram. Whether you like hiking in the mountains, soaking up local culture or tasting local foods, we’ve pulled together a list of must-visit gems. 

If you like walking in the mountains...

Try Zakopane, Poland


Sitting at the foot of the dramatic Tatra Mountains, Zakopane feels distinctly alpine, but with that classic off-the-beaten-path charm. With trails to suit every mood and ability, it’s no surprise that walking is the top activity here. Pick from gentle valley strolls to high-altitude adventures, with well-marked trails leading straight from the centre into wildflower-filled meadows, dense forests and rugged ridgelines. And cosy mountain huts and panoramic viewpoints are never too far away. Whether you’re after a relaxed half-day wander or a full-day trek with serious height, Zakopane has something in store. 

Cobbled path winding through pink flower meadows with little wooden huts dotted around and mountains in the background.

Or you might like… Madonna di Campiglio, Italy

 

Set within the less well-known Brenta Dolomites, Madonna di Campiglio is a great alternative if you want variety and striking scenery. Trails wind through the UNESCO-listed landscape of the Adamello Brenta Natural Park, where dramatic peaks, alpine lakes and forest paths create endless walking options. You can follow scenic routes to waterfalls, explore high-altitude ridges, or simply soak up the peaceful surroundings. 

Bright blue skies with large pointy rocky mountains, dotted with a bits of snow and grassier rockier area in the goreground.

If you like beach days and watersports…

Try Lake Orta, Italy 


Not too far from the more famous lakes like Maggiore and Como, lesser-known Lake Orta has plenty of spots to roll out your towel and dive into the water. With 12 beaches dotted along its shoreline – from the laid-back setting of Riviera Beach to the sandy stretch of Miami Beach – there’s a spot for every kind of lakeside day. And it’s not just about sunbathing here – there’s a host of activities on the cards too. Rent a pedalo, try your balance on a stand-up paddleboard, or even rent a sailing dinghy and have a little adventure on the water. 

View from a small boat on the water looking out at the shoreline dotted with trees and orange buildings, blue skies.

Or you might like... Lake Balaton, Hungary

 

Hungary might not be the first place that springs to mind for a beach break, but Lake Balaton proves it should. If flicking out your towel for some lakeside lounging is your holiday vibe, this vast lake has over 20 beaches to tempt you. Pick between sandy spots and grassy lidos, many with slides, sunbeds and playgrounds. Out on the lake, water sports take centre stage, with stand-up paddle-boarding, pedalo-ing and kayaking all on the cards. And thanks to its mostly shallow depths, the water heats up to a very swim-friendly 23-28°C during the summer.

Aerial view of people sunbathing on a grassy beach and swimming in a lake.

If you like zen and wellness...

Try Bad Hofgastein, Austria


Originally a mountain market village, Bad Hofgastein is now all about slowing down and soaking up the good life. Wellness here dates back to the Middle Ages, when thermal springs were discovered – and today the tradition lives on at the Alpentherme spa. Soak in the outdoor pool fed by an underground hot spring with views of the Hohe Tauern, then try a calming herbal bath with essential oils – it’ll leave you feeling oh-so calm. Holidaying with little ones? Check out the separate Family World, with its waterslides, lazy river and cinema pool. And for a touch of nature, head to the clear waters of Gastein Valley’s swimming lake, between Bad Hofgastein and Bad Gastein. With sun lawns, a café, beach volleyball and a diving platform, it’s the perfect spot to switch off.

Lake reflecting the blue skies and mountain scenery with 3 people walking along the lakes edge.

Or you might like... Évian, France


On the shores of Lake Geneva, the spa town of Évian-les-Bains – home to the world-famous Evian water – is all about elegance and lakeside charm. Dive into the thermal spa and try water-inspired treatments, like a unique massage where Evian water rains down on you – yes, you can bathe in it too. 

Aerial view over lakeside town, trees line promenade and blue lake.

If you like trying local food and wine...

Try Lugano, Switzerland


Over in Switzerland’s Italian-speaking corner, Lugano is one of those places that tends to slip off people’s radar – but when it comes to food and drink, it’s not to be missed. The menus are filled with a mix of traditional Ticino dishes and Mediterranean flavours. From cosy grottos and relaxed lakeside spots to chic Michelin-starred restaurants, there’s something for every mood – and every craving. For a true taste of the region, try saffron risotto with luganighetta sausage, a fresh local speciality. Then head to a local brewery or wine cellar for a tasting experience. This is a city that knows its flavours – so grab a spritz, order fresh homemade pasta and soak up the lively lakeside buzz as you go. 

A bright yellow delicatessen shop with large salami dangling in the arches.

Or you might like... Nassfeld, Austria


Nassfeld sits in the south of Austria, just over the border from Italy – and the Mediterranean influence really shines through. Menu-wise, it’s Austria meets Italy, with rustic alpine favourites sitting alongside pizza and pasta. Try regional dishes like Kärntner Nudeln – think ravioli done Austrian style. Add in a glass of vino from the local vineyards and you’re got a perfect pairing. 

Zoomed into photo of a plate of charcuterie meats on a wooden plate.
© Michael Stabentheiner / Kärnten Werbung

If you like markets and local culture…

Try Ohrid, North Macedonia


North Macedonia might not be on many people’s wish list, but tucked just above Greece, it’s one of Europe’s best-kept secrets. Steeped in history, Ohrid – the largest city on Lake Ohrid – was once home to 365 churches and is now a UNESCO World Heritage Site. Visit the 13th-century Church of St John at Kaneo for sweeping lake views, or the Church of St Clement with its rounded turrets and patterned towers. Spend days wandering the Old Town’s cobbled streets and don’t forget to look up at the terracotta roofs and flower-filled balconies. Stop by the Old Bazaar’s lively market – starting by the 1,000-year-old tree in the main square, browse the indoor farmers’ stalls and pick up handmade souvenirs and local treats as you go. 

Old brick church set against a yellowy sunset and lake as a backdrop.

Or you might like… Annecy, France 


Nicknamed the ‘Venice of the Alps’, Annecy is bursting with authentic French culture and bridges criss-crossing the canals. Markets are a big part of local life, where producers sell cheeses, cured meats and pastries – perfect for tasting as you stroll. History is everywhere too – cross Perrière Bridge to see the Palais de l’Île, the little island castle in the middle of the canal, then wander through the medieval centre to the 35m-high walls of Annecy Castle.

Colourful buildings line a narrow cobbled street with local market stalls on either side.

If you like train rides and cable cars…

Try Lucerne, Switzerland


Switzerland is known for its train rides and iconic peaks – but why not head off the beaten track to Lucerne, where city life meets mountain highs. Head up Mount Pilatus by gondola or take the boat before hopping on the world’s steepest cogwheel railway. For more summit shots, visit quieter Bürgenstock for wraparound lake views, then walk to the Hammetschwand Lift – Europe’s highest outdoor lift. Or ride the Rotair up Mount Titlis, the world’s first rotating cable car reaching 3,020m, and watch the little ones’ eyes pop with wonder (with plenty of ‘oohs’ and ‘ahhs’ from the grown-ups too). For a sunset that’ll have everyone snapping photos, take Europe’s oldest mountain railway – Rigi Kulm – up to Mount Rigi. And with family discounts and summer cards available, these peak experiences are easy to tick off.

Close up of the edge of a red train going up through the grassy mountains sourrounded by rocks and trees with sun shining.

Or you might like… Bohinj, Slovenia 

 

Bohinj shows off the very best nature has to offer. From the sleepy village of Ukanc, climb over 500 steps to the entrance of the stunning Savica Waterfall gorge – a must-see natural highlight. From there, hop on the Vogel cable car for sweeping views across Lake Bohinj – the largest natural lake in Slovenia – and the Julian Alps, including Mount Triglav, Slovenia’s tallest peak at 2,864m.

Aerial view of a lake from a cable car going up the mountain. Blue water, summer sky, mountains in the bakcground.

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Looking for more inspo and ideas? Explore all our destinations for your next holiday.

 

Hero image: © Lugano Region / David & Kathrin Photography and Film GmbH

 

Author: Sophie Taylor

 

Last updated: 23/03/2026