• TUI UK will once again be the official holiday partner of the AJ Bell Great Run Series, following a successful partnership in 2023.  

    A TUI UK ‘Live Happy Runway’ will be at each race, located at key locations on each route to give runners a ‘pick me up’ on their journey to the finish line.  

    The popular TUI BLUE massages will also make a return to the AJ Bell Great Run Series events, offering a chance of a well-deserved relaxing experience to those who finish the run, whether it be the 10k, half marathon or 10-mile challenge.

    Runners will also have the opportunity for a post-race stretch at the TUI Stretch Zone to cool down and aid post-race recovery.  

    At the AJ Bell Great North Run, one lucky runner will also have the chance to win a £3,000 TUI holiday by heading over to the TUI photo backdrop on event day to find out how to enter. 

    The AJ Bell Great North Run, which starts in Newcastle and finishes in South Shields, boasts 60,000 participants each year, making it the biggest half marathon in the world, with thousands of spectators lining the streets to cheer on the participants. The event which draws runners from every postcode in the UK is also televised live on the BBC.  

    Neil Swanson, Chief Marketing Officer at TUI UK said: “We are delighted to return as the official holiday partner following an incredible event and partnership last year. At TUI we are proud of how we ‘Live Happy’ promoting the importance of wellbeing, both physically and mentally, for our customers and colleagues and we couldn’t think of a better collaboration than with the AJ Bell Great Run Series. Through the TUI BLUE massage tent, and TUI Live Happy Stretch Zone, we are excited to be offering a moment of mindfulness and relaxation for participants of this challenging event. The Great Run series is the perfect partnership as allows us the opportunity to connect with our customers across the UK and show them what TUI is really all about.”  

    Nicky Homes, Commercial Director at The Great Run Company, said: “We are pleased to announce that we will once again be partnering with TUI, a vital brand partnership in our ongoing development. We are looking forward to working together for the second year to continue to tell the TUI brand story, while enhancing our Great Run experience at our six major UK events. The combination of on-course entertainment, and post-race massage and stretch zones will once again be an excellent added benefit available to our runners.” 

    Find your AJ Bell Great Run 

    AJ Bell Great Birmingham Run:5th May – Birmingham  

    AJ Bell Great Bristol RunMay – 19th May Bristol 

    AJ Bell Great Manchester Run:26 May – Manchester  

    AJ Bell Great North Run: 8th September – Newcastle  

    AJ Bell Great Scottish Run: 6th October – Glasgow 

    AJ Bell Great South Run:20th October – Portsmouth 


    About the Great Run series:   
    As the UK’s original running events series, we know a thing or two about motivation. Over the last four decades we’ve realised it doesn’t matter why people run or how far they go – the one thing every runner has in common is that moment of triumph when they cross the line.  We want everyone to experience that feeling, so we’ll do whatever we can to help our customers achieve their goal and be their greatest. Starting with the very first Great North Run in 1981, our events have always been a celebration of what makes our locations great. The Great Run Series now sees hundreds of thousands of participants a year taking part. The events programme stretches across the UK from Glasgow to Portsmouth offering a full range of distances from 5k through to half marathon. To find out more about the events and services provided by Great Run and its partners visit

    TUI, the largest global travel and leisure company is the business behind First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Cities, TUI Lakes & Mountains, TUI Tours, TUI River Cruises, and its leisure hotel brand TUI BLUE. TUI also provides thousands of experiences in 100 countries through TUI Musement, one of the world’s leading tours and activities digital platforms. TUI UK & Ireland has a team of over 11,000 employees and its full holiday programme serves millions of customers each year. Across the world they have over 4,500 destination team employees taking care of guests on their holidays. Its airline, TUI Airways, operates to over 79 destinations in 33 countries with 68 aircraft from 22 UK airports.  TUI’s retail estate is made up of 315 retail stores including TUI superstores where TUI’s travel experts take care of all customers’ needs.


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