• TUI Sensatori celebrates its 10th anniversary by announcing plans for new luxury sensory beach clubs designed to ‘Feng Shui’ your senses and a new build adults only 5 star plus resort in Fethiye working with sense expert
    • The first adults only TUI Sensatori 5 star plus will be located next door to TUI Sensatori Resort Barut Fethiye and will attract a new customer to support TUI Group’s growing portfolio
    • TUI Sensatori will also launch ‘Restaurant 10’ a new signature restaurant featuring a multi-sensory integrated dining table experience
    • New research reveals that 63% of people believe that the layout of a room or area can affect their mood when on holiday, which has led to TUI Sensatori enlisting leading Oxford University experimental psychologist and sensory expert Professor Charles Spence to advise on the design and layout of the new beach clubs and signature restaurants

    1st October 2018 – In celebration of TUI Sensatori’s 10th anniversary, the luxury holiday collection has announced plans for IVÓ Beach, an exclusive premium beach club designed around the senses and Restaurant 10, a sensory fueled dining experience built on flavour pairing and multi-sensory seasoning. The signature hotels also plan to broaden their offering by opening their first adults-only resort in Fethiye.

    For the past 10 years, TUI Sensatori has created luxury holidays that fuel the senses. TUI Sensatori is one of TUI Group’s seven core hotel brands and concepts differentiating the world’s number one tourism group from its competition. The latest resort in the TUI “handpicked“ portfolio promises 5 star luxury in a stunning location. Since the first resort in Crete opened in 2008 in collaboration with Atlantica Hotels and Resorts, there have been over 3.5 million a la carte meals served and 115,000 pampering spa treatments given to guests. The new beach clubs, signature restaurants and adults-only resort will continue to provide the hotel collections renowned 5 star luxury service, whilst pushing the boundaries of multi-sensory experiences.

    IVÓ Beach will be a space where couples and families alike can relax and dine on fresh cuisine, focusing on locally sourced seafood. Beach club packages can be tailored to each guest and on arrival they will receive a personalised recommendation of what package would suit their needs and requirements to re-balance their senses. The first IVÓ Beach will launch in 2019.

    The experience at the new Restaurant 10 will be built on unique flavour pairings and multi-sensory seasonings crafted solely around engaging all of the senses. The signature restaurant will also include the chance to experience sonic seasoning, which is when different pitches of sound influence the basic taste receptors of sweet, bitter, sour and salty.

    ‘Table 10’ will give diners a full immersive sensory experience on a 4K OLED table with a 10 course menu where every step of your sensory journey has been carefully planned. The ultra-high definition integrated table will come to life with every course through choreographed graphics specially crafted to enhance and challenge flavours.

    The creation of both new additions to TUI Sensatori resorts have been created in collaboration with psychologist and sensory expert Professor Charles Spence.

    Professor Charles Spence said, “The design of the beach club is to build around the notion of sensory balance and intelligent design, to promote health, well-being, and support those wanting a digital detox. The layout of the beach club has been designed to enhance the natural stimulation, everything from the calming sounds of the sea, the smell of flowers and plants and the sounds of nature to enhance the enjoyment of feeling the sun, sand and sea.”


    In 2019, a premium adults-only expansion called The Residence will open at the TUI Sensatori Barut Fethiye Resort. This will be the first TUI Sensatori resort that is exclusive to adults and will bring a whole new level of luxury to the collection as well as continuing to grow the TUI Group hotel portfolio.

    The Residence’s expansive pools will give the illusion that the resort is floating on water. Lake House Suites will be the most premium accommodation available and feature outdoor hot tubs or swim up pools and a day time butler service, providing the ultimate holiday experience.

    Louise Bates, Director of Concept Management for TUI said, “TUI Sensatori continues to push the boundaries of fueling the senses for the ultimate luxury holiday. As our hotel portfolio grows, we look for exciting new ways we can create multi-sensory experiences for our guests to fall in love with. We are extremely excited for the launch of IVÓ Beach and Restaurant 10, and hope that these experiences will inspire people to further engage with their senses.”


    TUI Sensatori Resort Atlantica Rhodes is the newest addition to the TUI Sensatori collection and a further milestone on TUI Group’s growth roadmap, designed in collaboration with Atlantica, the hotel is scenically located here in Gennadi, Rhodes overlooking the crystal clear waters of the Aegean Sea. There are 304 impeccably furnished rooms and suites all combining comfort and modern architecture. The majority of the rooms feature private pools, and the resort has more swim up rooms than any other TUI Sensatori Resort, all sensitively designed to appeal to families and couples. Amenities include 14 different food & beverage outlets allowing different dining experiences within the hotel grounds as well as a world- class spa specialising in health, fitness and beauty.

    Dimitris Nicolaides, Joint CEO of Atlantica Hotels and Resorts said, “As our portfolio continues to grow, offering our guests’ unique hotel experiences is our sole purpose. Luxury nowadays has been redefined as it has less to do with physical materials and more to do with anticipating and fulfilling our guest’s emotional needs.”

    Sensory hanging pods immerse you into a unique elemental environment inspired by the Greek Gods which guests can use at any point during their stay whilst being treated to a perfectly paired cocktail.


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    • TUI Sensatori Restaurant 10 entrance
    • TUI Sensatori Restaurant 10
    • TUI Sensatori IVÓ BEACH
    • TUI Sensatori The Residence
    • TUI Sensatori The Residence