MARELLA CRUISES LAUNCHES NEW LIVE HAPPY CAMPAIGN
22 February 2022: Marella Cruises today launches a new ‘Live Happy’ brand campaign with an inspirational TV advert, bringing to life its range of onboard experiences and showcasing the breadth of destinations guests can explore. Two versions (40 & 20 seconds) will be aired across popular channels including ITV, Channel 4 and some Sky channels over the next eight months. The campaign aligns with TUI’s new ‘Live Happy’ brand strategy, focusing on how travel creates enriching moments that last a lifetime. Produced by Brace Productions and supported by Leo Burnett, the creative uses the distinctive music and voice over featured in TUI’s core advertising as well as utilising the same graphic treatments and bold use of the famous TUI smile.
Filming took place on the popular Marella Discovery, in and around some of Greece’s most iconic islands and popular cruise itinerary locations including Athens, Rhodes and Mykonos. The creative highlights how Marella Cruises helps guests ‘live happy’ from visiting breathtaking locations, experiencing the pure tranquillity of being at sea and enjoying unforgettable experiences onboard. Chris Hackney, Managing Director Cruise TUI UK & I said, “We’re extremely excited for the launch of Marella Cruises’ new campaign. We go above and beyond to ensure our customers are looked after every step of the way. Provided with first class service, our guests get to explore some of the world’s must-see locations, across our carefully curated itineraries and this uplifting and inspiring new ad really captures what we do.
Particularly after what has been a challenging couple of years, we are happy to welcome our guests onboard and help them create enriching moments and memories that will last a life-time.”
Customers can save £300 on a Marella Cruise booking, thanks to its ‘Live Happy’ sale, using the code CRUISE300 (T&C’s apply).
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Marella Cruises is part of TUI UK and Ireland and TUI Group. It is the third largest cruise line in the UK. There are currently five ships in the Marella Cruises fleet, Marella Voyager, Marella Discovery, Marella Discovery 2, Marella Explorer and Marella Explorer 2. Marella Cruises offers its customers all-inclusive as standard with all tips and service charges included, customers enjoy an unrivalled level of service and award-winning entertainment. Marella Cruises has been awarded the Lloyds Stay Safe verification certificate which certifies that our COVID-19 management plans and procedures have been externally verified to meet the standards in the UK Framework for Cruise documents. This verification is required by the UK Government’s Global Travel Task Force Report, as well as UK Chamber of Shipping, EU and industry guidance.
Use code CRUISE300 to save an extra £300 per booking on all Marella Cruises departing between 1st May 2022 and 30th April 2023. No minimum spend applies.