1 May 2016 – First Choice, the home of all-inclusive holidays, is delighted to announce that it is partnering with beach baritone and superstar David Hasselhoff in a quest to create the ultimate summer song. First Choice understands music is an important part of the holiday experience, and has challenged The Hoff to flex his musical muscle and return to the studio, with the cameras rolling to capture his comeback.

    After discovering the formula for the ultimate summer song last year, First Choice will look to bring this to life, working with triple platinum megastar and summer icon, David Hasselhoff, to produce a sizzling summertime track perfect for holidaymakers.

    The leading holiday brand believes music is a key part of the all-inclusive holiday experience and has championed summer music for the last few years, working with some of the UK’s leading artists including The Saturdays and Alesha Dixon.

    Jeremy Ellis, Marketing and Customer Experience Director for First Choice, said: “Music is a key component to making holiday experiences memorable and fundamental to the all-inclusive mix – whether it’s packing, lying by the pool relaxing or running down the beach in slow-mo! We are excited to be taking our music campaign one step further this year by challenging ‘The Hoff’ to produce the ultimate summer track. David brings to mind memories of sun, sea and sand so let’s see if this intriguing collaboration can become the soundtrack to the summer.”

    David Hasselhoff comments: “It’s been a great experience working with First Choice to create the most ‘hoffsome’ summer song ever.  I love summer, I love holidays and I love music – so it seemed a perfect match. Getting back in the studio is a blast and it feels pretty amazing to be a part of this, knowing we will hopefully make the catchiest, can’t-get-it-out-of-your-head, sing-along song – which we’d love to become the sound of summer 2016. Watch this space to see what happens next…”

    The global actor and singer, who has enjoyed previous musical success with hits including Jump in my Car and Looking For Freedom, will be turning up the heat over the summer as he brings his feel-good blend of tan, teeth and toe-tapping tempo to the musical mix for First Choice – with the “Summer Hoff Music” washing onto these shores over the coming days.

    You can follow David’s musical adventures, and his quest to create the perfect summer song for First Choice here: www.firstchoice.co.uk/summer-hoff-music.