One beach rules them all in Agadir. The area’s main beach is located right in front of the town and runs for an impressive nine kilometres without stopping. If you want a change of scene, there are a few sandy stretches along the coast that leads to Essaouria. It tends to be families and surfers that steer themselves towards these beaches, because they’re slightly calmer than the main strip.
Agadir’s main beach is nine kilometres long and conveniently located right in front of the city. A lot of TLC goes into these sands. And the beach keepers’ hard work is continuously rewarded with Blue Flag status. What’s more, this runway of sand is patrolled by lifeguards and lit up by spotlights at night.
Paradise Valley, 60 kilometres north-east of Agadir, isn’t exactly a secret, but most tourists see it as out of the way, so they tend to give it a miss. It’s not technically a beach, but it’s home to a water-filled gorge, where the swimming outshines that on the coast.
You could do with a sat nav to help you navigate the Souq al-Had on Abderrahim Bouabid street in Agadir. The largest souk in Morocco, it’s home to more than 3,000 stalls. The trestle tables here creak under the weight of fresh produce and souvenirs. You’ll find piles of olives the size of ant hills and stalls where lantern lights hand from the ceiling like a forest canopy.
Woodwork and raffia are Essaouira’s talent. If you’re here on a day trip, try to fit a trip to Scala de la Ville into the schedule. It’s dotted with workshops, where artists carve bowls, chests and chess boards. For raffia bags and hats, meanwhile, Rue d’Agadir in Agadir is your best bet. Argan oil is another home-grown speciality in Morocco. This natural hair-shiner and skin-softener can be bought in the stores around Boulevard Med V in Agadir.
For good quality jewellery, try the silver city of Tiznit, a few hours’ drive south of Agadir. The stores here stock all kinds of pieces, whether you’re looking for something featuring a precious stone or a delicate style adorned with the Fatima hand – many locals have this symbol in their homes for protection. Closer to home, Le Medina d’Agadir is packed with tiny artisan shops selling high-end gifts.
Book a night at a Berber show if you want to get some insight into the local culture. You’ll get to tuck into delicious local specialities, while your entertainers distract you with belly dancing, tribal drums and tambourines. Lots of restaurants in the city also employ local musicians to serenade you over your couscous. Boulevard Hassan II is always a good bet for this.
The Boulevard of 20 August is Agadir’s main beachfront strip and, come nightfall, it morphs into a ribbon of flashing neon lights and fairy-lit terraces that stretch as far as the fishing port. Dip in and out of the cafés and music bars, before heading to a nightclub. Just be aware these don’t open until around midnight. For some of the best, head to the hotels. The swish So Nightclub at the Sofitel Agadir Royal Bay wouldn’t look out of place in London’s Mayfair. And the Papagayo at the Riu Tikida Beach blasts R&B, techno and hip-hop.
These little pastry parcels are great for snacking on in between rummaging the souks, and you’ll find lots of locals selling them like hot dogs from carts around the Grand Souk. To make them, flaky filo pastry is filled with pigeon meat, fish or chicken, dusted with icing sugar, and then baked until crispy and golden.
Thanks to Morocco’s French heritage, there are Parisian-style patisseries all over Agadir churning out fluffy, sweet-smelling pastries. Kaab el ghzal are crescent-shaped ones stuffed with a gooey and sweet almond paste. Dunk them in a thick chocolate sauce or enjoy them with a traditional mint tea.
This sweet, nectar-coloured dip hails from Agadir, and one of its key ingredients is argan oil – native to Morocco and mainly found around the city. It’s mixed with toasted almonds and honey, and locals sponge it up with fresh bread, or spread some in a sandwich to add flavour.
This warming, rich broth is made with chickpeas, lentils, rice and spices, and it tends to be served on special occasions – the morning after a wedding, for example, or during the month of Ramadan. Locals mop it up with crusty bread, and usually eat it with a stack of fresh dates on the side.
Stay in Agadir, and you’ll usually be given a refreshing mint tea as a welcome drink, which tends to be served on an elegant silver tray. Locals enjoy it as a post-dinner treat, and they’ll sometimes pair it with figs, dried apricots or prunes.
Our top deals tailored to you, straight to your inbox Sign up for offers
More from TUI
About TUI MyTUI app Cookies Notice Manage Cookie Preferences Privacy Notice Terms & conditions Ways to Pay Media Centre Travel Jobs Affiliates Discover Google Play Store App Store for Ios Travel Money Holiday Budget Calculator TUI Group First Choice Holiday Brochures Travel After Brexit Holiday Weather
The Foreign, Commonwealth & Development Office (FCDO) and National Travel Health Network and Centre have up-to-date advice on staying safe and healthy abroad.
See gov.uk/travelaware and follow @FCDOtravelGovUK on Twitter and Facebook.com/FCDOtravel - for the latest general FCDO travel advice, including coronavirus travel guidance, security and local laws, and passport and visa information.
See gov.uk/foreign-travel-advice - for FCDO travel advice about individual destinations.
See Travel Aware page - for travel advice from TUI.
See travelhealthpro.org.uk - for current travel health news.
The advice can change so check regularly for updates.
All the flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Some of the flights on this website are also financially protected by the ATOL scheme, but ATOL protection does not apply to all flights. This website will provide you with information on the protection that applies in the case of each flight before you make your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.caa.co.uk. ATOL protection does not apply to the other holiday and travel services listed on this website.