Salerno Area holidays

Pizza - Image used for illustrative purposes only

Holidays to the Salerno Area open the doors to southern Italy’s Cilento coast, with Medieval towns and locals-only beaches.

Gateway to the Cilento Coast

The Salerno area sits at the edge of the Amalfi Coast, just past the ceramic-making town of Vietri sul Mare. It’s a handy base if you want to tick off Amalfi, Positano, and the classic spots – but it also opens the door to the lesser-known Cilento coastline. Locals from Naples flock here in the summer, but it’s still under the radar for most visitors. Between hilltop villages, seaside towns, beaches and the classic Campanian cuisine, you still get the magic of southern Italy here.

Salerno streets and sights

Salerno is the largest town in the area, with a centro storico – or town centre – full of narrow streets, historic buildings, cafés and gelaterias. Don’t miss the cathedral or the peaceful Minerva Botanical Garden tucked above the city. The Lungomare, Salerno’s palm-lined promenade, is perfect for an evening stroll, while Arechi Castle on the hill offers sweeping gulf views. The food scene is a highlight too – from fresh seafood and classic pizzerias to modern cafés and lively aperitivo spots, there’s a taste of Campania around every corner.

Castellabate and Agropoli

Head a little further south and you’ll find Castellabate, a hilltop town with cobbled alleys, honey-coloured stone houses, and sweeping views of the Cilento coast. Known nationally thanks to the comedy Benvenuti al Sud, it captures the charm of southern Italy with cafés and gelaterias tucked into quiet piazzas. Agropoli is another must-visit, with its historic old town perched above the coast and a castle overlooking sandy beaches below. Both towns are easy to explore on foot – Agropoli’s old town sits just above the marina with a flight of stone steps leading up, and Castellabate’s main square, Piazza X Ottobre 1123, opens onto a tangle of Medieval lanes and viewpoints like Belvedere San Costabile.

Cilento National Park and beaches

This part of Campania is a win for anyone who loves the outdoors. Cilento National Park is crisscrossed with trails through olive groves and forested hills, leading to panoramic viewpoints and hidden monasteries. Along the coast, there’s plenty to keep you moving too – kayaking, paddleboarding, and snorkelling are highlights around Marina di Camerota and its caves. And the beaches? You’ve got around 100km of coastline, from long sandy stretches at Marina di Ascea and Agropoli Marina, to hidden coves and secluded spots like Cala Bianca.

Popular hotels in Salerno Area

Top things to see and do in Salerno Area

Beaches

Beaches with a backdrop

Salerno’s coastline is framed by hills and historic towns, and some beaches have views to match. Santa Maria di Castellabate offers soft sand with pastel houses rising behind it, while Agropoli’s Trentova Bay has pine-clad cliffs and clear waters. Palinuro’s Spiaggia del Buon Dormire beach delivers on the dramatic cliff views.

The big beach

For long stretches of sand and calm, shallow waters, head to Ascea Marina or Marina di Camerota’s main beaches. Lidos with loungers, umbrellas and snack bars make it easy to spend the full day here, while families will love the gentle waves and promenades lined with cafés and gelaterias. And the sunsets? They’re first rate.

The secret beach

Near Marina di Camerota, Cala Bianca regularly ranks among the Cilento coast’s most beautiful beaches. You’ll need to hike or take a short boat ride to reach it, but the reward is paradise – it’s white pebble shore, turquoise shallows, and a real ‘all to yourself’ feel.

Shopping

Bargain buys

For budget-friendly finds, browse Salerno’s Via Piave Market, where stalls sell fresh produce, snacks, beach bits and low-cost souvenirs. In Castellabate, tiny old-town shops sell handmade soaps, ceramics and beach accessories. Down in Marina di Camerota, small seafront stalls line up handmade trinkets and summer essentials.

Mid-range buys

Salerno’s Corso Vittorio Emanuele is packed with Italian high-street fashion, shoe stores and beauty shops. Le Cotoniere adds cafés and big-name brands under one roof, and Cilento Outlet Village near Eboli brings discounts on labels like Levi’s, Nike and Guess. Around Agropoli Marina, you’ll find casual boutiques and beach shops.

Designer buys

For premium pieces, head to Salerno’s Piazza Sedile di Portanova, home to upscale Italian boutiques, jewellers and leather goods. Nearby Vietri sul Mare is the spot for one-off ceramics and artisan homeware, while a quick train to Naples opens up full designer districts and flagship stores.

Nightlife

Laid-back evenings

Head to Castellabate or Marina di Camerota for a quiet night out. Stroll cobbled streets or the waterfront, grab a pizza or glass of local wine, and watch the sunset. In Ascea, wander the old town lanes to find small wine bars, tucked-away gelaterias, and seafood restaurants serving tableside dinners by candlelight.

Lively evenings

Head to Salerno or Agropoli for a little more of a buzz. Salerno’s Lungomare Trieste is full of street performers, aperitivo crowds, and gelaterias open late. Agropoli Marina hosts live music, weekend seafood stalls, and seasonal summer events, while a walk up to Agropoli Castle gives a view over the harbour.

Food & drink

Mozzarella di Bufala

This is the pride of Campania – and the Salerno area’s dairies are where it tastes best. It’s made fresh every morning from local buffalo milk, and locals will tell you it’s best eaten with a hunk of crusty bread and a drizzle of Cilento olive oil.

Scialatielli ai Frutti di Mare

A classic of the Salerno coast, this thick, hand-cut pasta is tossed through clams, mussels, and prawns in garlicky olive oil. The dough’s made with milk and basil, giving it a soft bite and herby aroma – perfect for soaking up every drop of rich seafood sauce.

Alici di Cetara

These tiny anchovies from the village of Cetara are a local fave, often served on fresh bread as a salty, seaside starter. They’re also transformed into colatura di alici – a golden, tangy sauce that’s drizzled over pasta for a burst of coastal flavour.

Delizia al Limone

This lemony dessert is the Amalfi Coast’s answer to a tartufo – a dome of sponge filled with lemon cream and covered in glossy icing. Every bite is zesty, light and fresh. You’ll spot it in every local bakery, and some gelaterias even whip up an ice-cream version for a post-dinner palate cleanser.

Limoncello

Homemade limoncello is a Salerno classic, made from coastal lemons steeped in spirit and sugar syrup. It’s always served ice-cold from the freezer, and in summer, look out for the granita version – part slushie, part ice-cream.

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Facts about Salerno Area

Currency

Euro

(EUR)

Language

Italian

Time zone

GMT +1

Flight duration

2 to 3 hours from Gatwick