Wednesday 28^th June – TUI UK has appointed the nation’s favourite duo, Ant & Dec to bring holiday inspired fun and smiles to Brits. The Geordie pair will share their mischievous plans as they define their new roles as TUI’s ‘Happiness Ambassadors’.   

Launching on the 28^th June, the social media campaign will focus on how TUI create ‘happy’ every day. In a cheeky and entertaining way, Ant & Dec brainstorm their new job title, creating the perfect holiday pitch, and dial up the holiday inspo with TUI’s retail agents and cabin crew.  

The social content focuses on the moments customers experience before they step foot overseas; from the planning and booking and just before they jet off, at the airport. Ant & Dec have a lot of fun creating extra happy moments every step of the journey in a surprising and memorable style.  

The campaign, a creative co-production between Ant and Dec’s Mitre Studios and Leo Burnett London, is set to run across TUI’s and Ant and Dec’s social channels from 28^thJune for six months. Be sure to follow @antanddec and @tuiuk to find out what they’ve been up to from today. 

Andrew Flintham Managing Director at TUI UK commented: “Ant and Dec are the perfect pair to showcase what our Makers of Happy do every day; delivering the best possible experiences for our customers. The partnership has come at an exciting time for TUI as our customers cannot wait to create amazing holiday memories. It’s brilliant to be working with Ant and Dec as they really are the happiest people on TV and are already sharing some great ideas on how we can bring even more fun to the holiday experience.”  

Ant says: “We have worked successfully with TUI in the past on Saturday Night Takeaway so we were delighted to be invited to become their Happiness Ambassadors and create some fun content around their staff and customers as they plan holidays this year.  

Dec adds: “We have loved working collaboratively with everyone at TUI and getting to know the team even better. We hope what we’ve created brings a smile to people’s faces and spreads a little happiness from the start to the finish of this year’s holidays.” 

– Ends –  

Image link 
https://we.tl/t-u7nalkPoMV

TUI UK & Ireland    

TUI, the leading global travel and leisure company is the business behind First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Cities, TUI Lakes & Mountains, TUI Tours, TUI River Cruises, and its leisure hotel brand TUI BLUE. TUI also provides thousands of experiences in 100 countries through TUI Musement, one of the world’s leading tours and activities digital platforms. TUI UK & Ireland has a team of over 11,000 employees and its full holiday programme serves millions of customers each year. Across the world they have over 4,500 destination team employees taking care of guests on their holidays. Its airline, TUI Airways, operates to over 79 destinations in 33 countries with 68 aircraft from 20 UK airports. TUI’s retail estate is made up of 315 retail stores including TUI superstores where TUI’s travel experts take care of all customers’ needs.   

 ABOUT MITRE STUDIOS 

 Mitre Studios is one of the UK’s leading independent creative businesses. Founded in 2011 by Anthony McPartlin and Declan Donnelly, Mitre Studios creates and develops innovative, entertaining and award-winning formats, across multiple genres and platforms. Credits include DNA Journey, Limitless Win, In For A Penny, I’m A Celebrity South Africa, The Story of SM:TV Live, ITV’s family entertainment blockbuster Ant & Dec’s Saturday Night Takeaway, and its one off documentary Behind The Screens. Mitre Studios also develop branded content, working with brands including, TUI and Santander to create innovative advertising and social media campaigns. We are always looking at new ways to create entertaining content across all media formats and are currently developing a number of new shows for a wide range of broadcasters and streamers, working alongside some of the UK’s leading talent, producers, directors and production companies.