The average Instagram user spends about 20 minutes a day on the app, with activity peaking around noon and again in the early evening i.e. the perfect moments to feed your followers some photo candy. Post regularly, but not too often - it's about finding the right balance between entertaining and annoying.
If you want to generate loadsa ‘likes’ for your travel shots, lock yourself in for the long-haul. For example, don't be tempted to interrupt your artsy shots of elephants in Sri Lanka with pictures of Tuesday night's spaghetti Bolognese. Avoiding random, unrelated shots will keep your narrative flowing much more freely, and keep your photo fantasy going as new followers join you on your journey.
Hashtags are a great way for people to stumble across your gallery as they surf through Instagram - but choose wisely. Select a common tag like #sunset (which has been used over 90 million times) and your photo risks getting lost in the ether. Instead, try selecting a mixture of common and niche hashtags (such as #sunset_madness) to keep it floating on newsfeeds for longer. Or get noticed by joining Instagram's Weekend Hashtag Project, like the recent #WHPnocturnal.
Selfie queen Kim should know better than anyone how to attract Insta-fandom; she’s got more than 60 million followers, and her savvy use of social media has transformed her into a global icon.
Sometimes, even the best photo needs a little oomph - coming up with the right caption can be the difference between a dismissive scroll and an enthusiastic like. Your caption should be short, witty and help shape the story for your follower, giving them a snapshot of information and a glimpse into your personality.
There are tonnes of pictures of Thailand (over 26 million, in fact) so it pays to find a unique perspective. Don’t be afraid to get up close, find new angles and use Instagram’s crop tool to frame interesting compositions. Use photo-editing apps like VSCO, which fine-tunes your filter before you upload to Instagram. Or add text in snazzy fonts to your pic using an overlay app like Over. Alternatively, invest in a genius smartphone lens or 2016's coolest piece of travel kit - a selfie drone.
Dishing out too many ‘hearts’ on other people’s posts can appear desperate, but don’t be downright stingy, either. Surf through hashtags which genuinely interest you and use likes and comments to generate a genuine dialogue within the Instagram community. Make an effort to reply to your followers' comments too - the higher engagement you create increases your chances of being featured on Instagram's Explore gallery.
Let our holiday collection inspire your photography skills.
Hotel Pullman Phuket Arcadia Naithon Beach offers up Instagram-worthy views of the Andaman coastline.
The puts you within easy reach of the city’s temples and floating markets.
The is just a hop across the water from the picture-perfect Phi Phi Islands.
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