COOKIE NOTICE
1. About cookies and similar technologies
TUI UK Limited (referred to in this Notice as “we” or “us”), part of the TUI Group, uses cookies and similar technologies including from our partners (together "cookies"). Cookies are small text files placed on your device to store data which can later be accessed and read by the party placing the cookie. Some cookies are strictly necessary for our website and mobile apps to work properly, while others allow us and our partners to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used.
We also use additional identifiers, such as Web Beacons and Email Pixels, for similar purposes, and our website and mobile apps also contain other similar technologies which we explain below.
2. What cookies we use
The cookies we use are categorized in the following ways:
Duration of the cookie
Session Cookies: We may use session cookies which will automatically expire and be deleted at the end of your browser session on our website and mobile apps. These are generally used for security purposes or to facilitate your use of our website or mobile apps. For example, we may use session cookies to analyse the traffic on our website but also to remember the content of your online shopping basket.
Persistent Cookies: We may use persistent cookies which will be stored for a longer period depending on the nature of their purpose. For example, persistent cookies are used to remember your preferences and choices when you use our website or for targeted advertising purposes.
Who places the cookie
First party cookies these are set by us at the time when you visit one our websites.
Third party cookies These are set by our partners with our permission, such as advertising, security and social media partners.
Which other technology may be used?
Alongside cookies, we may also use other tracking technologies on our website and mobile apps and in emails we send to you, some of which are very similar to cookies.
Server-to-server tracking: We generate and store a unique identifier when you click a tracking link or are shown an advertisement. When you later make an action such as a website visit or a purchase, the unique identifier is matched. This allows us to monitor the effectiveness of our advertising.
Web Beacons: Web Beacons are electronic tags that can be delivered to your device as part of a web page request, in an app, an advertisement or an HTML email message. We and our partners may use web beacons to help deliver cookies on our websites, to count website visitors, and to help us compile statistics about the effectiveness of our promotional campaigns or other operations.
Email-Pixels: We may use techniques such as pixels, which we don't refer to as cookies because they don't store information on your device. A pixel is an electronic file embedded into an email or newsletters which allows us to see if the message was delivered, if and when you read it, and what you clicked on. We may use similar technology to get the same information about push notifications we send you.
3. For which purposes we use cookies
We use cookies for a variety of purposes. Some cookies are strictly necessary for our website and mobile apps to work properly and therefore cannot be declined. Others allow us and our partners to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used. These cookies are not strictly necessary and won’t be placed on your device unless you give your permission to do so.
We divide our cookies into the following categories:
Strictly Necessary Cookies
Strictly necessary cookies enable core functionality such as logging you in, saving your language preferences, improving performance, routing traffic between web servers, detecting the size of your screen, determine page load times, displaying external media and keeping your online shopping basket. We also use strictly necessary cookies for protecting your security, network management, accessibility and to help our webpages to load quickly. They help us to keep track of what you place in and remove from your shopping basket as you move through each stage of the booking process.
Without them you could not complete your online booking and our website and mobile apps could not function properly which is why they cannot be declined.
The following strictly necessary cookies are placed on your device:
Name | Provider | Description | Expiry Period |
cookie-agreed | TUI | Keeps track of the cookie acceptance status | Session |
has_js | TUI | Records whether the user allows JavaScript in the browser | Session |
Functional Cookies
These cookies improve the way our website and mobile apps work and provide you with enhanced, more personal features. They also help us to remember your preferences, recent searches, and shortlisted holidays, to make it easy for you to return to the previous search. If you deactivate our functional cookies, our website services and your user experience may be affected.
The following functional cookies are placed on your device.
Name | Provider | Description | Expiry Period |
checkin_date | TUI | Used to remember the departure date during the booking process | Session |
checkout_date | TUI | Used to remember the return date during the booking process | Session |
mytui.uid | TUI | Used to log in to your account | Session |
mytui.session | TUI | Linked to your logged‑in status | Session or 400 days |
last_viewed | TUI | Stores the last viewed hotels to display them again | 1 year |
my_selection | TUI | Used to save hotels and view this selection | 1 year |
search-view-type | TUI | Stores the selected view type | Session |
lm-view-type | TUI | Stores the view type on the last‑minute page | 1 month |
tripdetails | TUI | Stores booking data so it does not need to be re‑entered | Session |
s_ecid | TUI | Stores the Experience Cloud ID (ECID/MID) to enable persistent first‑party ID tracking | 2 years |
Analytical Cookies
These cookies collect information that is used to help us understand how our website is being used and to help us improve your website experience. Using these cookies, we will know which web pages customers enjoy reading most and what products are most popular.
We use partners for the above purposes who we allow to place analytics cookies on our website and mobile apps which include:
Google Analytics. Google Analytics helps us to understand how you interact with our website by collecting and reporting information anonymously. We use Google Analytics to help us analyse the information collected. It also reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our website – for more information on opting out of being tracked by Google Analytics across all websites you use, visit: http://tools.google.com/dlpage/gaoptout
Adobe Analytics. Adobe Analytics uses analytics software to help us and them to collect and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to make improvements to our website, the shopping experience and marketing campaigns.
The following analytical cookies are placed on your device by us or our partners:
Name | Provider | Description | Expiry Period |
sc_newrep | Adobe | Registers whether a user is new or returning | Session |
sc_days | Adobe | Shows the number of days since the last visit | Session |
sc_cmp_int | Adobe | Assesses which link on the page was clicked | Session |
s_vi | Adobe | Identifies a unique visitor | 3 years |
s_sq | Adobe | Stores information about the previously clicked link | Session |
s_nr | Adobe | Stores the visit date and whether the visitor is new or returning | 1 month |
s_lv_s | Adobe | Shows the number of days since the last visit | 1 day |
s_lv | Adobe | Determines the number of days between visits | 3 years |
s_fid | Adobe | Identifies a unique visitor when the standard s_vi cookie is unavailable | 2 years |
s_cc | Adobe | Determines whether cookies are enabled | Session |
AMCV_#@AdobeOrg | Adobe | Adobe Marketing Cloud cookie containing a unique visitor ID | 2 years |
AMCVS_####@AdobeOrg | Adobe | Indicates that the session has started | Session |
at_check | Adobe | Temporary cookie to verify cookie read/write capability | Session |
mbox | Adobe | Includes session ID, PC ID, cookie support check and opt‑out timeout value | 2 years |
_gid | Used by Google to evaluate user behaviour | 1 day | |
_ga | Google cookie used to distinguish users | 2 years | |
_ga_4PC6RHNCQ0 | Maintains session state | 2 years | |
_ga_4TGC9RZKJ0 | Maintains session state | 2 years | |
gat_gtag_ID | Limits the data transmission rate (Google Analytics) | 1 minute | |
_gat_ | Limits the data transmission rate (Google Analytics) | 1 minute | |
autoId | TUI | Contains the Adobe visitor ID | Visitor |
_gid | TUI | Registers a unique ID for statistical website usage | 1 day |
PageCount | TUI | Stores the number of page visits by a user | Session |
ga_id | TUI | Tracks conversions during the current session | Session |
_hjid | TUI | Used by Hotjar to analyse how users interact with the site | 1 year |
Marketing Cookies
Marketing cookies help us and our partners to learn about how you browse our website,. which ads you click and which content you view. These insights are used to deliver more relevant online advertising to you and to measure the effectiveness of our advertising campaigns. They collect data about your online behaviour, IP address, the website you arrived from, information about your purchase history or the content of your shopping basket, so that we can try to predict what other products, services, and information you might be most interested in. For example, to suggest flights from your nearest airport, holidays in destinations you have shown interest in or products you might like. They also tell us if you have seen a specific advert, how long it has been since you saw it and control the number of times you are shown an advert. They also tell us if you have opened a marketing email that we sent you and which content you have viewed and clicked.
We work with our partners to collect your data as set out above. These partners may link your data to other information they collect to create custom audiences or deliver targeted ads to you on our or other websites.
By declining these cookies, adverts you see will not be personalised to your interests anymore, as they will not consider information from your past online behaviour, purchase history or the content of your shopping basket.
Name | Provider | Description | Expiry Period |
uid | Criteo | Displays personalised ads based on browsing behaviour | 1 year |
_fbp, fr | Used by Facebook for retargeting, optimisation and ad reporting | 3 months | |
_gcl_au | Used by Google AdSense to test advertisements | 3 months | |
IDE | Used by Google DoubleClick for retargeting, optimisation and attribution | 1 year | |
ANID | Used for general advertising and registered with Google | 1 year | |
CONSENT | Used for general advertising and registered with Google | 2 years | |
NID | Displays relevant ads on other websites (Google DoubleClick) | 3 years | |
1P_JAR | Google advertising cookie for user tracking and targeted ads | 4 years | |
lid | Identifies LinkedIn members | 1 year | |
li_at | Authenticates LinkedIn members and enables website access | 1 year | |
lms_ads | Verifies LinkedIn members and website visits | 1 year | |
li_sugr | Measures LinkedIn advertising performance | 1 year | |
MUID | Microsoft | Registers a unique ID for Bing usage (Microsoft) | 1 year |
MUIDB | Microsoft | Links Bing data to site behaviour | 1 year |
_pinterest_ct_rt | Tracks destinations and hotels visited to show Pinterest ads | 1 year | |
_pinterest_sess | Tracks destinations and hotels visited to show Pinterest ads | 1 year | |
sc_at | Snapchat | Tracks user activity and measures ad effectiveness (Snapchat) | 1 year |
sc-wid | Snapchat | Device ID used for authentication and ad targeting | 1 year |
sc-wcid | Snapchat | Unique Snapchat user identifier for activity tracking | 1 year |
_ttp | TikTok | Measures ad campaign performance and personalises ads on TikTok | 13 months |
We also use server-to-server tracking by generating and storing a unique identifier when you click a tracking link or are shown an advertisement. When you later make an action such as a website visit or a purchase, the unique identifier is matched. This allows us to monitor the effectiveness of our advertisement. Where we use server-to-server tracking, no marketing cookies will be placed on your device via your browser. Instead, we will share the information about your online behaviour and the following data points with our partners Facebook and Google, directly via server-to-server tracking to improve our marketing tracking and capabilities:
Key Type: Key Name | Description |
Email: em | An email address in lower case. Example joe@eg.com |
Phone: ph | A phone number. Include only digits with country code, area code and number. Remove symbols, letters and any leading zeros. In addition, always include the country code as part of the customer phone number, even if all the data is from the same country, as the country code is used for matching. For example, the number 1 must always precede a phone number for the United States. Example 16505551212. |
Last name: In | A last name in lowercase. Example: smith. |
First name: fn | A first name in lowercase. Example: joe. |
Client IP address: client_ip_address | The IP address of the browser corresponding to the event (HTTP headers) |
Client user agent: client_user_agent | The IP address of the browser corresponding to the event. Note: this information is automatically added to events sent through the browser/ pixel,but must be manually configured to events sent through server. |
Click ID: fbc | The Facebook click ID value stored in the _fbc browser cookie under your domain. See managing fbc and fbp parameters for how to get this value or generate this value from a fbclid query parameter. |
Browser ID: fbp | The Facebook browser ID value stored in the _fbp browser cookie under your domain. See Managing fbc and fbp Parameters for how to get this value. |
Our partners may link your data received from us to other information they collect to create custom audiences or deliver targeted ads to you on our or other websites.
4. Your choices when it comes to cookies
You can manage how cookies are placed on your device by us and our partners and change your related preferences at any time in Manage Cookie Preferences URL in the website footer. Simply use the sliders to turn cookies ‘On’ or ‘Off’ as you wish, then click ‘Save and Close’. You may need to refresh your page for your new settings to take effect.
In addition, you can use your browser settings to accept or reject new cookies and to delete existing persistent cookies. You can also set your browser to notify you each time new cookies are placed on your device. You can find more detailed information about how you can manage cookies by referring to the 'help' section of your browser. Here you can find out how to manage cookies on popular browsers:
Also, the operating system of your mobile device may allow you to control cookies through its settings function. Please refer to your relevant device manufacturer’s instructions for more information.
For further information about opting out of targeted advertising please also visit All About Cookies and Your Online Choices.
If you choose to disable some or all cookies, you may not be able to make full use of our website or mobile apps as it may disable some of our strictly necessary cookies. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
Google – for further information on how Google handles your personal data please see here:
https://business.safety.google/privacy/
5. How to contact us
To learn more about who we are, how we process your personal data and how you can contact us if you have any questions or concerns, please see our Privacy Notice.URL
6. Changes to our Notice
This Cookie Notice replaces all previous versions as from the update date stated below. We may change the Notice at any time so please check regularly on our website for any updates. If changes are significant, we will provide a prominent notice to users on our website and, if we believe it is appropriate, we may send you an electronic notification of Cookie Notice changes.
Last update: March 2026