Step into the extraordinary world of Leo Messi with The Messi Experience. This fully immersive, multisensory journey brings the legacy of football's greatest icon to life through cutting-edge technology, interactive storytelling, and action-packed football-themed games.

Hosted at Dubai Festival City Mall for a limited period, this 2,500sqm experience features nine themed zones that trace Messi's incredible journey, from his humble beginnings in Rosario to his rise as a global legend, showcasing his most iconic moments and lasting impact on the sport.

Delve into Messi's career and legacy through holograms, projection mapping, AR, and AI/VR-powered selfies with the football legend. With a dedicated F&B area, fan activation zones, and an official merchandise store, The Messi Experience is the ultimate destination for fans of all ages to celebrate the magic of Messi.

Why you’ll love this…

You'll retrace Messi's journey from humble beginnings to international stardom
You'll have fun with holograms, Augmented Reality, and AI/VR-powered selfies
You'll engage in thrilling football challenges in 9 interactive themed zones
You can purchase exclusive collectibles at the official merchandise store

Important to know

Accessibility:

The experience features immersive effects (e.g., flashing lights, loud sounds) and is therefore not recommended for guests with medical conditions such as epilepsy and sensory sensitivities

Not allowed:

Professional cameras are not allowed unless prior approval is granted
Food or beverages, glassware, or alcohol are prohibited
Smoking and vaping are not allowed inside the venue

Know in advance:

The Standard option includes the entrance ticket
The Premium Silver option includes the entrance ticket, an aluminium bottle inspired by the Messi experience, and a printed AI/VR-powered selfie with Leo Messi
The Premium Gold option includes the entrance ticket, an aluminium bottle inspired by the Messi experience, a printed AI/VR-powered selfie with Leo Messi and an official T-shirt
Free admission for children aged 0-5 years (valid ID may be requested)
Children aged 15 and below must be accompanied by an adult
Duration: 1.5 to 2 hours (75-minute tour + leisure time)

Remember to bring:

For safety and comfort during the experience, it's advisable to wear comfortable, closed-toe shoes
All guests including children must present a valid photo ID if requested

Cancellation policy

Receive a 100% refund if you cancel up to 24 hours before the experience begins.

What’s included

Entrance fees
On-site assistance

What’s not included

Food and drinks
Hotel pick-up/drop-off

Booking fee

Good news! No extra fees are applied to this booking.

Location

Dubai Festival City Mall, Crescent Rd, Dubai, United Arab Emirates

Meeting point:

You'll find The Messi Experience just outside Dubai Festival City Mall, on the South side of the mall (Festival Bay side), directly across from LuLu Hypermarket and steps away from the waterfront. Guests must carry a printed or digital copy of their ticket to present at the entrance.