In the heart of the Alps, Tyrol is a region that stretches across western Austria. A beautiful, mountainous state known for its traditional charm and beauty, it’s full of flowing rivers, rolling hills and blooming meadows beneath snow-capped mountains.
In-between its lakes and hills, you’ll find its capital, Innsbruck, and towns rich in culture, delicious food and medieval architecture. Here are just some of our Tyrolean treasures…
This busy yet friendly town is packed full of local Tyrolean culture, from the beautiful church to the traditional music that infuses its evenings. Trips on the summer lifts are a must, to reach the resort’s spectacular scenery and walking paths. For a slice of the local dairy-making process, visit the ErlebnisSennerei dairy farm, and see, smell and sample every step of Mayrhofen’s cheese-making.
Surrounded by three mountain ranges with clear-blue lakes and winding walking trails, holidays to Seefeld are an excellent choice for nature lovers. Take the scenic stroll to Lake Möserer See and cool off in one of Tyrol’s warmest lakes. Or settle down with a glass of wine around Lake Wildsee and watch the sun set on the water. If you’re feeling peckish, visit one of the many mountain huts serving coffee, cake and homemade dishes thousands of metres above sea level – try the Tiroler Teller platter at Plangger Delikatessen for local hams, breads and cheeses.
‘Glitzy Kitz’, as it’s fondly known, is a cosmopolitan hub with a historic centre. Step back in time at the Kitzbühel museum and learn about Tyrolean history, or visit the flower garden at the top of the Kitzbüheler Horn mountain to discover more than 400 varieties of plants from across the world. And when you’re not enjoying its lively, social food and drink scene, stroll towards Schwarzsee lake. You can jump in to the warm, Alpine waters from the diving boards, or glide down one of the slides.
Söll is a charming village in a valley of hills and pastures, set against the dramatic backdrop of the Hohe Salve and Wilder Kaiser Mountains. The frescoed houses and domed church are typically Tyrolean, as are the welcoming bars and cafés. Try the pretzel soup at the weekly themed village evening, Z’Sammkemma, and dance along to the brass band that parades through the village each Tuesday evening.
A friendly, laid-back mountain town in the Kitzbüheler Alps, St Johann is a great base for exploring the wider Tyrol region. It has a reputation for fun, local festivals and sweeping mountain panoramas. There’s an open-air concert in Hauptplatz every Wednesday, where you can indulge in Austrian music and culture. Sample authentic Austrian beer directly from its source at the Huber Bräu Brewery and take in panoramic views from its tower – the highest point in town.
Surrounded by meadows and peaks in the Wildschönau Valley, Niederau is a tranquil escape ideal for walkers. Hop on the Bummelbahn, a tractor-pulled leisure train, and explore the prettiest corners of the valley. Whilst you’re in Niederau, head to the Mountain Farming Museum, where you’ll learn the ancient Tyrolean methods of agriculture. Make sure to bring your appetite – small family-run restaurants line the streets and dish up lovingly homemade meals.
Set on the hillside beneath the Wilder Kaiser Mountains, Scheffau is an idyllic village with a charming centre full of traditional, chalet-style houses. Take a trip to Lake Hintersteiner with lush, shady shores and water that’s pure enough to drink. You’ll also have the chance to tuck into classic Tyrolean specialities at Scheffau’s Sommer Dofabend festival, held every Thursday evening throughout the summer.
Check out our other resorts in the region and get set for your own Tyrolean adventure.