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Bring your senses to life

At TUI SENSATORI we’re here to inspire creativity. We make it our mission to fuel your senses bringing them to life. This year, we’re working with a collective of extra-creative people. When they use one of their senses, it triggers an automatic experience in one of their other senses, which they channel into their creativity. We call them our ‘Sensorialists’.


syn·aes·the·sia (sĭn'ĭs-thē'zh) noun

A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualisation of a colour.

The TUI synaesthesia quiz

Take our TUI Sensorialist quiz and find out if you have any surprising connections between your senses. Some of the questions might seem a little odd, but that’s OK. Trust your senses and answer with your instincts. At the end of the quiz, you'll have the opportunity to enter your details for a chance to win an exclusive all-inclusive 7 night holiday to the brand new TUI SENSATORI resort Atlantica Rhodes.

Imagine yourself in the tropics eating a banana. Would you say bananas are fast or slow?

There are parasols on the beach, one small and the other big. Which parasol would you call 'MIL' and which 'MAL'?

Drag the word to the corresponding parasol

An artist made the following five images in order to match the five basic tastes:

Drag the taste to the corresponding image

This dish is called the four tastes. But which taste goes with which coloured spoon?

Drag the taste to the corresponding spoon

Is the sound you would associate with the smell of pineapple higher or lower than that you would associate with the smell of honey?

Which texture would you associate with the taste of tropical ginger?

Are lemons fast or slow?

Are high-pitched sounds…

When you watch this clip, can you hear the waves crashing?

This video has no audio.

Scents evoke a strong emotional reaction in me and can transport me to a different place

Fuelling your senses…

Your results show:

  • Sight
  • Smell
  • Sound
  • Taste
  • Touch


Enter our competition to be in with a chance to win an all inclusive 7 night stay for 2 adults, including flights and transfers, at our new 5 star resort TUI SENSATORI Resort Atlantica Rhodes.

TUI SENSATORI Resort Atlantica Rhodes

All details provided by you will be held by TUI UK Limited and used in accordance with our Privacy Notice.

Thanks for entering!

Explore our range of SENSATORI Resorts

Meet the expert

TUI SENSATORI has enlisted the help of cognitive neuroscientist and renowned sensory psychologist Professor Charles Spence, who accompanied and studied the TUI Sensorialists throughout their TUI SENSATORI experience.

In studying Philippa Stanton and Dawn Goldworm during their sensorial journeys, Professor Charles Spence developed commentary and insights on synaesthesia, while also detailing how people can engage with and learn to use their sensory stimuli to re-live their holidays.

  • To experience our incredible food at TUI SENSATORI,
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  • To watch the sunrise over the Caribbean sea with TUI SENSATORI,
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  • To enjoy a cocktail on the beach with TUI SENSATORI,
    click below and explore the range

Explore the range

Discover the TUI sensorialists

Introducing the TUI Sensorialists. Each of them possesses the ability known as ‘synaesthesia’, where senses get cross-wired. Some ‘see’ sounds, others ‘smell’ colours. The TUI Sensorialists turn this ability into talent, as they use their sensory experience in their creative works. Each of our Sensorialists will live and breathe the world of TUI SENSATORI, creating a personal expression of that experience.

Philippa Stanton

Philippa Stanton


Philippa was invited to embrace her senses at one of our five-star luxury TUI SENSATORI resorts, and represent that in a unique and visual way. Philippa interpreted her sensory experiences in the form of three beautiful paintings, bringing to life the sound, taste, and smell of a TUI SENSATORI holiday.

Dawn & Samantha Goldworm

Dawn Goldworm

Olfactive expert

TUI SENSATORI, teamed up with Dawn Goldworm, whose unique talent allows her to see and feel scents. As an esteemed olfactive expert, she has used her talent to take an extraordinary approach to creating something very special and bespoke for TUI SENSATORI. Keep an eye on the site next month to see our exciting news and hear more from Dawn!