{"id":6573,"date":"2024-01-04T11:32:42","date_gmt":"2024-01-04T11:32:42","guid":{"rendered":"https:\/\/ukpress.travelcdn.co.uk\/prod\/?p=6573"},"modified":"2024-01-04T11:50:48","modified_gmt":"2024-01-04T11:50:48","slug":"tui-reveals-why-christmas-exhaustion-is-the-top-reason-we-want-to-book-a-holiday-in-the-new-year","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/tui-reveals-why-christmas-exhaustion-is-the-top-reason-we-want-to-book-a-holiday-in-the-new-year\/","title":{"rendered":"TUI REVEALS WHY \u2018CHRISTMAS EXHAUSTION\u2019 IS THE TOP REASON WE WANT TO BOOK A HOLIDAY IN THE NEW YEAR."},"content":{"rendered":"<ul>\n<li style=\"text-align: center;\"><span data-contrast=\"auto\">Brits would have started looking for this year\u2019s holiday on New Year\u2019s Day and around four out of ten (37%) are likely to book a summer holiday around this time of year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: center;\"><span data-contrast=\"auto\">On average it takes the typical adult 53 hours to find their dream holiday<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: center;\"><span data-contrast=\"auto\">Two in 10 people book their next holiday less than a month after returning home<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">January 3<\/span><\/b><b><span data-contrast=\"auto\">rd<\/span><\/b><b><span data-contrast=\"auto\"> 2024<\/span><\/b><span data-contrast=\"auto\"> &#8211; New research revealed by <a href=\"https:\/\/www.tui.co.uk\/\">TUI<\/a>* states most Brits would have started looking for this year\u2019s holiday on New Year\u2019s Day<\/span><span data-contrast=\"auto\"> and around four out of ten (37%) are likely to book a summer holiday around this time of year.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Commercial Director Phillip Iveson at TUI UK &amp; I said:<\/span><\/b><span data-contrast=\"auto\"> \u201cFor years we have seen huge demand post-Christmas to search for, and book a holiday, and we expect this January to be no different. We know that people are keen to look for their future travel plans at this time, appetite for travel has never been greater and we are offering some incredible deals this new year across all of our product including; up to \u00a3300 savings on selected holidays, thousands of free kids\u2019 places, low deposits to secure your holiday as well as extra savings in the <a href=\"https:\/\/www.tui.co.uk\/\">TUI<\/a> app.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether it\u2019s a seven-night beach holiday, three-night city break or a 14-night cruise, we cater for all needs and durations. With more destinations on offer than ever before and flying out of 22 regional airports, we look forward to welcoming new and existing customers on their holidays this year.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On average it takes the typical adult 53 hours &#8211; more than two days, to find their dream holiday and after booking a break 65% said they were \u2018excited\u2019,\u202f35% said they felt \u2018satisfied\u2019 and 34% felt more \u2018cheerful\u2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Psychotherapist and Life Coach, Anna Williamson explains:<\/span><\/b><span data-contrast=\"auto\"> \u201cThe minute December festivities are over, many people experience a hormone crash. Our brain chemistry is altered by this heightened state of joy and so it is craving another oxytocin and dopamine hit \u2013 which are our brains&#8217; reward, comfort and love hormones. That\u2019s why we scramble to book a holiday in January, inspiring the phenomenon known as Sunshine Saturday (6<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\"> January), to help re-create the buzz.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6587\" src=\"https:\/\/ukpress.travelcdn.co.uk\/prod\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-300x300.webp 300w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-150x150.webp 150w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-50x50.webp 50w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-440x440.webp 440w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers-400x400.webp 400w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2024\/01\/Anna-Williamson-hire-mental-health-speaker-presenter-ambassador-host-book-at-agent-Great-British-Speakers.webp 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-contrast=\"auto\">Moreover, neuroscience studies show that so-called \u2018braincations\u2019 trigger the release of neurotransmitters and can boost mood, reduce stress and improve cognitive function. A holiday also improves our ability to think creatively and can have lasting effects on the nervous system, allowing it to better recover from injuries such as strokes and improve heart health. In addition, improve sleeping patterns, which could last up to two weeks after you arrive back home, according to one study. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Previous research by <a href=\"https:\/\/www.tui.co.uk\/\">TUI<\/a> reveals that Brits get into \u2018peak\u2019 holiday feeling 43 hours into a trip and the average person loses this sensation around 3.7 days after unpacking their bags and over 2 in 10 people book their next holiday less than a month after returning home.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Around one in three (29%) opt for a European beach break, with 30% choosing a week break, 12% opt for ten days and 15% book for two weeks.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">TUI is expecting this year\u2019s sales to be stronger than January 2022, and January 2020, before the pandemic struck.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Top reasons for booking a summer holiday now:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">44% To have something to look forward to<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">33% It\u2019s exciting looking for somewhere to go<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">25% I think it\u2019s cheaper to book then<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">23% It helps get me \/ us through the most miserable part of the year<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">22% I feel we physically and emotionally need a holiday<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">20% Always book a summer holiday after Christmas<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">12% We have to book them off work before other people get that time off<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">12% We are exhausted after Christmas and booking a holiday gives us a buzz<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">11% We\u2019re both off work so it\u2019s easier to find the time to look around<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"auto\">ENDS<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:180,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">*<\/span><i><span data-contrast=\"none\">This research of 1,000 UK based Britons aged 18 and over was commissioned by TUI and conducted by 3Gem during December 2023.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"> <a href=\"https:\/\/www.tui.co.uk\/\">TUI.co.uk | Holidays, Flights &amp; Cruises 2024 \/ 2025<\/a><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><b><span data-contrast=\"none\">TUI UK &amp; IRELAND<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">TUI, the largest global travel and leisure company is the business behind First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Cities, TUI Lakes &amp; Mountains, TUI Tours, TUI River Cruises, and its leisure hotel brand TUI BLUE. TUI also provides thousands of experiences in 100 countries through TUI Musement, one of the world\u2019s leading tours and activities digital platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">TUI UK &amp; Ireland has a team of over 11,000 employees and its full holiday programme serves millions of customers each year. Across the world they have over 4,500 destination team employees taking care of guests on their holidays.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Its airline, TUI Airways, operates to over 79 destinations in 33 countries with 68 aircraft from 22 UK airports.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The retail <\/span><span data-contrast=\"none\">estate is made up of 315 retail stores including TUI superstores where TUI\u2019s travel experts take care of all customers&#8217; needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brits would have started looking for this year\u2019s holiday on New Year\u2019s Day and around four out of ten (37%) are likely to book a summer holiday around this time of year.\u00a0 On average it takes the typical adult 53 hours to find their dream holiday\u00a0 Two in 10 people book their next holiday less [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":6586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TUI REVEALS WHY \u2018CHRISTMAS EXHAUSTION\u2019 IS THE TOP REASON WE WANT TO BOOK A HOLIDAY IN THE NEW YEAR. | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/tui-reveals-why-christmas-exhaustion-is-the-top-reason-we-want-to-book-a-holiday-in-the-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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