{"id":6191,"date":"2022-02-23T13:48:38","date_gmt":"2022-02-23T13:48:38","guid":{"rendered":"https:\/\/www.tui.co.uk\/press\/?p=6191"},"modified":"2024-05-24T09:35:12","modified_gmt":"2024-05-24T09:35:12","slug":"marella-cruises-launches-new-live-happy-campaign","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/marella-cruises-launches-new-live-happy-campaign\/","title":{"rendered":"MARELLA CRUISES LAUNCHES NEW LIVE HAPPY CAMPAIGN"},"content":{"rendered":"<p><strong>22 February 2022:<\/strong> Marella Cruises today launches a new \u2018Live Happy\u2019 brand campaign with an inspirational TV advert, bringing to life its range of onboard experiences and showcasing the breadth of destinations guests can explore. Two versions (40 &amp; 20 seconds) will be aired across popular channels including ITV, Channel 4 and some Sky channels over the next eight months. The campaign aligns with TUI&#8217;s new &#8216;Live Happy&#8217; brand strategy, focusing on how travel creates enriching moments that last a lifetime. Produced by Brace Productions and supported by Leo Burnett, the creative uses the distinctive music and voice over featured in TUI&#8217;s core advertising as well as utilising the same graphic treatments and bold use of the famous TUI smile.<\/p>\n<p>Filming took place on the popular Marella Discovery, in and around some of Greece\u2019s most iconic islands and popular cruise itinerary locations including Athens, Rhodes and Mykonos. The creative highlights how Marella Cruises helps guests \u2018live happy\u2019 from visiting breathtaking locations, experiencing the pure tranquillity of being at sea and enjoying unforgettable experiences onboard. <strong>Chris Hackney, Managing Director Cruise TUI UK &amp; I said,<\/strong> \u201cWe\u2019re extremely excited for the launch of Marella Cruises\u2019 new campaign. We go above and beyond to ensure our customers are looked after every step of the way. Provided with first class service, our guests get to explore some of the world\u2019s must-see locations, across our carefully curated itineraries and this uplifting and inspiring new ad really captures what we do.<\/p>\n<p>Particularly after what has been a challenging couple of years, we are happy to welcome our guests onboard and help them create enriching moments and memories that will last a life-time.\u201d<\/p>\n<p>Customers can save \u00a3300 on a Marella Cruise booking, thanks to its \u2018Live Happy\u2019 sale, using the code CRUISE300 (<a href=\"https:\/\/www.tui.co.uk\/cruise\/\">T&amp;C\u2019s apply<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For further information contact\u00a0<\/strong><a href=\"mailto:pressofficeuk@tui.co.uk\"><strong>pressofficeuk@tui.co.uk<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>MARELLA CRUISES<\/u><\/strong><\/p>\n<p>Marella Cruises is part of TUI UK and Ireland and TUI Group. It is the third largest cruise line in the UK.\u202f\u202fThere are currently\u202ffive ships in the Marella Cruises fleet, Marella Voyager,\u202fMarella Discovery, Marella Discovery 2, Marella Explorer and Marella Explorer 2.\u202f\u202fMarella Cruises offers its customers all-inclusive as standard with all tips and service\u202fcharges included, customers enjoy an unrivalled level of service and award-winning entertainment.\u202f Marella Cruises has been awarded the Lloyds Stay Safe verification certificate which certifies that our COVID-19 management plans and procedures have been externally verified to meet the standards in the UK Framework for Cruise documents. This verification is required by the UK Government\u2019s Global Travel Task Force Report, as well as UK Chamber of Shipping, EU and industry guidance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marella Cruises<\/strong><\/p>\n<p>Use code\u00a0CRUISE300\u00a0to\u00a0save an extra \u00a3300 per booking on\u00a0all\u00a0Marella Cruises\u00a0departing between 1<sup>st<\/sup>\u00a0May 2022 and 30<sup>th<\/sup><sup>\u00a0<\/sup>April 2023.\u00a0No minimum\u00a0spend\u00a0applies.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>22 February 2022: Marella Cruises today launches a new \u2018Live Happy\u2019 brand campaign with an inspirational TV advert, bringing to life its range of onboard experiences and showcasing the breadth of destinations guests can explore. Two versions (40 &amp; 20 seconds) will be aired across popular channels including ITV, Channel 4 and some Sky channels [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":6193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[184,3],"tags":[],"class_list":["post-6191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marella-cruises","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARELLA CRUISES LAUNCHES NEW LIVE HAPPY CAMPAIGN | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/marella-cruises-launches-new-live-happy-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARELLA CRUISES LAUNCHES NEW LIVE HAPPY CAMPAIGN | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"22 February 2022: Marella Cruises today launches a new \u2018Live Happy\u2019 brand campaign with an inspirational TV advert, bringing to life its range of onboard experiences and showcasing the breadth of destinations guests can explore. 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