{"id":6151,"date":"2022-01-11T12:27:34","date_gmt":"2022-01-11T12:27:34","guid":{"rendered":"https:\/\/www.tui.co.uk\/press\/?p=6151"},"modified":"2022-01-11T12:30:35","modified_gmt":"2022-01-11T12:30:35","slug":"never-enough-saturdays-sunshine-and-sleep-tui-reveals-the-things-the-nation-arent-getting-enough-of","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/never-enough-saturdays-sunshine-and-sleep-tui-reveals-the-things-the-nation-arent-getting-enough-of\/","title":{"rendered":"NEVER ENOUGH: SATURDAYS, SUNSHINE AND SLEEP  TUI REVEALS THE THINGS THE NATION AREN&#8217;T GETTING ENOUGH OF"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>NEVER ENOUGH: SATURDAYS, SUNSHINE AND SLEEP<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>TUI REVEALS THE THINGS THE NATION AREN&#8217;T GETTING ENOUGH OF<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: center;\">Post the pandemic, a \u2018never enough\u2019 mentality has emerged, which can be solved through holidaying, according to new research<\/li>\n<li style=\"text-align: center;\">This \u2018never enough\u2019 mind-set is leaving people feeling deflated (24 per cent) and fatigued (23 per cent) &#8211; otherwise known as a Vitamin H deficiency, aka Vitamin Holiday, a term TUI as coined<\/li>\n<li style=\"text-align: center;\">69 per cent surveyed admit they get more of what they need when they book or are on holiday<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Monday, January 10, 2021: <\/strong>With more than a third of Brits (35 per cent) admitting they aren\u2019t getting enough sunshine, sleep (29 per cent) and me-time (19 per cent), new research shows we really are a nation of \u2018never enough\u2019.<\/p>\n<p>TUI commissioned a survey to find out the top 30 things Brits aren\u2019t getting enough off. Over 2,000 Brits were approached to reveal that exercise and fun sit high on the top 30 list of things what we aren\u2019t getting enough of, closely followed by a holiday (33 per cent) and laughter (19 per cent).\u00a0 The workplace seems to be a saturated place for wanting more, as time off (15 per cent), praise (11 per cent) and hours in the day are also amongst the things Brits don\u2019t feel like they are getting enough of.<\/p>\n<p>In fact, instead of money, nearly three quarters (69 per cent) confess they get more of what they need on holiday. With just under a third (28 per cent) admitting holidays make their lives more enriched, and feel that one a year just isn\u2019t enough (67 percent). As a result of the pandemic, 39 per cent would consider extending their holiday whilst out there and nearly half (46 per cent) are now considering going away to farther flung or more exotic holiday destinations or booking a longer trip. However, nearly four tenths of those surveyed (39 per cent) haven\u2019t had a chance to get away in years.<\/p>\n<p>The research goes on to suggest that this \u2018never enough\u2019 mentality is leaving people feeling deflated (24 per cent) and fatigued (23 per cent) &#8211; otherwise known as a Vitamin deficiency, a term TUI has created with symptoms including lack of tan, happiness and excitement and that holidays allow us to do all the things we simply don\u2019t get enough of like lay ins and fresh air.<\/p>\n<p>As a result of the research, TUI has teamed up with celebrity radio presenter Mark Wright to give away the ultimate Vitamin H package \u2013 offering one lucky Instagram follower three holidays in one year, including an exotic, far flung holiday, a beach stay in the Mediterranean and a short break exploring one of the world\u2019s greatest cities.<\/p>\n<p>Mark Wright said: \u201cWho doesn&#8217;t love a holiday? I live for mine, and always count down to the next time I&#8217;m going away. Whether it&#8217;s watching the sun set in Mallorca, skiing down a mountain in the Alps or lying on a beach in Mexico, I&#8217;m all over it and I can\u2019t wait to make up for lost time!&#8221;<\/p>\n<p>Katie McAlister, Chief Marketing Officer for TUI UK &amp; Ireland said: \u201cWe all have some things we want more of in life \u2013 however big or small. A common theme through this \u2018never enough\u2019 list is that these activities are enjoyed while on holiday \u2013 whether it\u2019s more culture, me-time, sleep or mindfulness. \u00a0Evidently holidays are when we feel fulfilled and enriched the most. \u2018Vitamin H\u2019 (holiday) deficiency is the latest trend to come out of the pandemic.\u201d<\/p>\n<p>The top 30 things Brits never get enough of:<\/p>\n<ol>\n<li>Sunshine<\/li>\n<li>Holidays<\/li>\n<li>Sleep<\/li>\n<li>Exercise<\/li>\n<li>Money<\/li>\n<li>Going out with friends<\/li>\n<li>Cuddles<\/li>\n<li>Fun<\/li>\n<li>Fresh air<\/li>\n<li>Laughter<\/li>\n<li>Happiness<\/li>\n<li>Me-time<\/li>\n<li>Relaxation<\/li>\n<li>Hours in the day<\/li>\n<li>Lie-ins<\/li>\n<li>Good luck<\/li>\n<li>Fruit\/vegetables<\/li>\n<li>Nights out<\/li>\n<li>Confidence<\/li>\n<li>Love<\/li>\n<li>Family-time<\/li>\n<li>Time off<\/li>\n<li>Screen-free time<\/li>\n<li>Freedom<\/li>\n<li>Vitamin C<\/li>\n<li>Water<\/li>\n<li>A bigger home<\/li>\n<li>Mindfulness<\/li>\n<li>Culture<\/li>\n<li>Praise<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>The results also show that middle aged Brits (aged between 45 and 54) feel they are in need of more holidays, coming in at number one in their top 30 list compared to number five for younger Brits (aged between 25 and 34). Men and women are in sync with their top two as both prioritise sunshine and holidays.<\/p>\n<p>The research supports is part of TUI\u2019s new brand positioning \u2018Live Happy\u2019 which creates the moments that make people\u2019s lives richer. For the chance to win the ultimate Vitamin H package \u2013 a long haul holiday, short\/mid haul holiday and city break \u2013 TUI is encouraging people to go to @TUIUK on Instagram and share their best Vitamin H holiday moments using the Add Yours function on stories.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>-ENDS-<\/strong><\/p>\n<p><strong><u>Image usage<\/u><\/strong><\/p>\n<p>The usage from 1st of Oct &#8211; All Print Media and Online &#8211; 1 Year: UK, Ireland, Switzerland, Sweden, Norway, Denmark, Finland, Germany, France, Belgium, Nordics, Austria, Netherlands, Poland, Hungry, Slovenia, Slovakia, Italy, Spain, Greece, Turkey, Romania, Bulgaria and Czech Republic. Expires: 30th September 2022.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEVER ENOUGH: SATURDAYS, SUNSHINE AND SLEEP TUI REVEALS THE THINGS THE NATION AREN&#8217;T GETTING ENOUGH OF &nbsp; Post the pandemic, a \u2018never enough\u2019 mentality has emerged, which can be solved through holidaying, according to new research This \u2018never enough\u2019 mind-set is leaving people feeling deflated (24 per cent) and fatigued (23 per cent) &#8211; otherwise [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":6152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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