{"id":6072,"date":"2021-10-14T10:39:33","date_gmt":"2021-10-14T10:39:33","guid":{"rendered":"https:\/\/www.tui.co.uk\/press\/?p=6072"},"modified":"2021-10-14T10:39:33","modified_gmt":"2021-10-14T10:39:33","slug":"adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences\/","title":{"rendered":"ADVENTURE ON THE AGENDA – BRITS SWAPPING BOREDOM FOR NEW EXPERIENCES"},"content":{"rendered":"

14 October 2021<\/strong><\/p>\n

BRITS are craving more adventure in their lives but could be ruling themselves out of new experiences, new research has found.<\/span>\u00a0<\/span><\/p>\n

The\u00a0poll,\u00a0by\u00a0leading ski holiday company Crystal Ski Holidays, found that\u00a0although half\u00a0of\u00a0Brits say they want to be more\u00a0adventurous\u00a0after two years at home,\u00a0they\u00a0don\u2019t\u00a0think they match\u00a0the profile of\u00a0an adventurous person.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

But what does an adventurous person even look like anymore?\u00a0The\u00a0research suggests the shape of an adventurer\u00a0has evolved, with those\u00a0seeking a little excitement or looking to embrace new experiences\u00a0no-longer\u00a0fitting\u00a0the stereotypical\u00a0\u2018adrenaline junkie\u2019 mould.<\/span>\u00a0<\/span><\/p>\n

In fact,\u00a0the new data from\u00a0Crystal\u00a0found that the meaning of adventure\u00a0can be as simple as stepping outside of your comfort zone (47%), saying \u2018yes\u2019 to new things (27%) or ticking\u00a0items off\u00a0your bucket list (10%) \u2013 suggesting the modern adventurer really can be anyone.<\/span>\u00a0<\/span><\/p>\n

And although many of us\u00a0say we\u00a0lack\u00a0the\u00a0confidence\u00a0to\u00a0flex our adventure muscles\u00a0(48%) or think they\u00a0we are\u00a0too old (42%)\u00a0we are\u00a0a nation of experience seekers wanting to try adventures that\u00a0provide a sense of\u00a0thrill (24%).\u00a0 With\u00a0other\u00a0primary motivations\u00a0wanting to\u00a0challenge\u00a0ourselves\u00a0(32%), live in the moment (25%) and connect with nature (21%).\u00a0Truly demonstrating the changing face of\u00a0adventure.<\/span>\u00a0<\/span><\/p>\n

As well as showing that adventure is high on the nation\u2019s agenda the research also revealed Britain\u2019s adventure bucket list, with hot air ballooning (21%), mountain walking (18%) and skiing (10%) coming out as popular things we\u2019d like to try.\u00a0<\/span>\u00a0<\/span><\/p>\n

But the simple joy of trying new foods and going to evening classes are up there too,\u00a0showing just how diverse and accessible\u00a0adventure\u00a0can be.<\/span>\u00a0<\/span><\/p>\n

Brit\u2019s\u00a0Top 10\u00a0adventure\u00a0bucket list activities:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Hot air ballooning\u00a0<\/span>\u00a0<\/span><\/li>\n
  2. Trying new foods and recipes\u00a0<\/span>\u00a0<\/span><\/li>\n
  3. Learning to fly\u00a0<\/span>\u00a0<\/span><\/li>\n
  4. Hiking and mountain walking<\/span>\u00a0<\/span><\/li>\n
  5. Solo trips<\/span>\u00a0<\/span><\/li>\n
  6. Open water swimming<\/span>\u00a0<\/span><\/li>\n
  7. Surfing\u00a0<\/span>\u00a0<\/span><\/li>\n
  8. Gliding\u00a0<\/span>\u00a0<\/span><\/li>\n
  9. Evening classes\u00a0<\/span>\u00a0<\/span><\/li>\n
  10. Skiing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Comedian, travel writer and avid adventurer Dom Joly, who has already ticked off 90%\u00a0of the activities on the bucket list including hot air ballooning,\u00a0skiing (and volcano skiing) as well as\u00a0high-diving and bobsleigh says: \u201cWhen you think of adventure, you might be tempted to associate it with young, super-fit people\u00a0doing extreme sports, but that is simply not the case anymore. Adventure can be anything that pushes you outside of your own personal comfort zone, and that will be different for everyone. I\u2019m 53 but my adventure days are far from over. I\u2019m planning to fly around the world in a twin prop next year as well as taking a flat-earther to one of the supposed corners of the earth in Fogo.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Chris Logan, Managing Director of\u00a0Crystal\u00a0Ski Holidays\u00a0says:\u00a0\u201cAfter so many months of restrictions people want to enjoy life, challenge themselves and embrace their adventurous sides. And whilst our research shows the way we choose to adventure is very personal, there are some common themes like living in the moment and connecting with\u00a0nature, as well as getting a sense of thrill.\u00a0It\u2019s easy to understand why skiing and mountain walking make the nation\u2019s adventure bucket list as they tick all these boxes.<\/span>\u00a0<\/span><\/p>\n

    \u201cBut it\u2019s wonderful to see that taking an evening class or eating something different can be an adventure too. It goes to show there\u2019s no such thing as a typical adventurer, and whether it\u2019s taking to the mountains or cooking up a new menu, anyone can\u00a0try something new and\u00a0inject a little adventure into their lives\u201d.<\/span>\u00a0<\/span><\/p>\n

    Despite a lack of confidence in some, over a quarter (27%) say they would be more inclined to try adventurous things if they could do it with friends or if they knew they would be good at it (21%).<\/span>\u00a0<\/span><\/p>\n

    Even simply seeing others being adventurous on social media is enough encouragement for around two fifths (38%) of people to try something new.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Brits are also tempted to challenge themselves after watching some of the nation\u2019s favourite television programmes. I\u2019m A Celebrity\u2026 Get Me Out of Here, SAS: Who Dares\u00a0Wins\u00a0and Top Gear are some of the top TV shows that make people feel more adventurous.\u00a0<\/span>\u00a0<\/span><\/p>\n

    \u00a0<\/span>-ENDS-<\/span>\u00a0<\/span><\/p>\n

    Research methodology:<\/span><\/b>\u00a0<\/span><\/p>\n

    An online survey was conducted by\u00a0Atomik\u00a0Research among 4000 adults in the UK, 1000 of whom have been on more than three ski trips. The research fieldwork took place from 20-27<\/span>th<\/span>\u00a0September 2021.\u00a0Atomik\u00a0Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.\u00a0<\/span>\u00a0<\/span><\/p>\n

    About Crystal Ski Holidays<\/span><\/b>\u00a0<\/span><\/p>\n

    Part of the TUI Group,\u202fCrystal Ski Holidays is the UK\u2019s leading ski package holiday provider\u202ftaking customers to more than 100 resorts in ten destinations across Europe and North America\u202fflying from over 15 UK airports.\u202f All packages\u202f<\/span>include flights,\u00a0transfers\u00a0and accommodation, and are covered by ABTA and ATOL protection.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    14 October 2021 BRITS are craving more adventure in their lives but could be ruling themselves out of new experiences, new research has found.\u00a0 The\u00a0poll,\u00a0by\u00a0leading ski holiday company Crystal Ski Holidays, found that\u00a0although half\u00a0of\u00a0Brits say they want to be more\u00a0adventurous\u00a0after two years at home,\u00a0they\u00a0don\u2019t\u00a0think they match\u00a0the profile of\u00a0an adventurous person.\u00a0\u00a0\u00a0 But what does an adventurous […]<\/p>\n","protected":false},"author":59,"featured_media":6073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nADVENTURE ON THE AGENDA - BRITS SWAPPING BOREDOM FOR NEW EXPERIENCES | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADVENTURE ON THE AGENDA - BRITS SWAPPING BOREDOM FOR NEW EXPERIENCES | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"14 October 2021 BRITS are craving more adventure in their lives but could be ruling themselves out of new experiences, new research has found.\u00a0 The\u00a0poll,\u00a0by\u00a0leading ski holiday company Crystal Ski Holidays, found that\u00a0although half\u00a0of\u00a0Brits say they want to be more\u00a0adventurous\u00a0after two years at home,\u00a0they\u00a0don\u2019t\u00a0think they match\u00a0the profile of\u00a0an adventurous person.\u00a0\u00a0\u00a0 But what does an adventurous […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tui.co.uk\/press\/adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"TUI UK Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T10:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2021\/10\/CSH_BRA_20_G0100-scaled-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren Ayres\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Ayres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tui.co.uk\/press\/adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences\/\",\"url\":\"https:\/\/www.tui.co.uk\/press\/adventure-on-the-agenda-brits-swapping-boredom-for-new-experiences\/\",\"name\":\"ADVENTURE ON THE AGENDA - 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