{"id":5570,"date":"2021-03-04T14:57:49","date_gmt":"2021-03-04T14:57:49","guid":{"rendered":"https:\/\/www.tui.co.uk\/press\/?p=5570"},"modified":"2021-03-04T15:15:36","modified_gmt":"2021-03-04T15:15:36","slug":"holiday-bookings-surge-is-not-just-for-beach-getaways-according-to-crystal-ski-holidays-latest-trends","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/holiday-bookings-surge-is-not-just-for-beach-getaways-according-to-crystal-ski-holidays-latest-trends\/","title":{"rendered":"HOLIDAY BOOKINGS SURGE IS NOT JUST FOR BEACH GETAWAYS ACCORDING TO CRYSTAL SKI HOLIDAYS\u2019 LATEST TRENDS"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">4<\/span><\/b><b><span data-contrast=\"auto\">th<\/span><\/b> <b><span data-contrast=\"auto\">March 2021.<\/span><\/b><span data-contrast=\"auto\">\u00a0 Beach holidays saw a mass surge in bookings off the back of the Government\u2019s roadmap announcements last week and the trend has also been seen in increased demand for ski holidays according to market leader, Crystal Ski.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Managing Director, Chris Logan, explains: \u201c<\/span><i><span data-contrast=\"auto\">We were already seeing significant demand for next season, with bookings well ahead of where we would expect to be in late February\/early March.\u00a0 And the Government\u2019s roadmap announcement has further fuelled this. The entire holiday industry is seeing a surge and for Crystal Ski Holidays that\u2019s meant a daily uplift of around 30%, on top of already strong sales, since the timeline was outlined last Monday.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The most popular destinations are France, Austria and Italy with dates throughout the season selling stronger than previous years, with Val <\/span><span data-contrast=\"auto\">Thorens<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">Obergurgl<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">Sauze<\/span> <span data-contrast=\"auto\">d\u2019Oulx<\/span><span data-contrast=\"auto\"> the top selling resorts. Following the challenges of Christmas 2020, bookings for Lapland this December are also extremely strong \u2013 over 300% up vs 2019.\u00a0 February half term is also well sold with families denied their time on the slopes this year booking to get back to the mountains.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After the disappointment of a cancelled season snowboarders and skiers are desperate to get back to the slopes and Crystal\u2019s \u2018Remember the Feeling\u2019 campaign running across social and digital channels has struck a chord, with thousands recalling their favourite times from chair lift chats to powder snow moments.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Logan sums up: \u201c<\/span><i><span data-contrast=\"auto\">March is a great month to head to the slopes, catch the tail end of the season and some mountain sun. We\u2019re seeing people being nostalgic about their previous snow holidays, whilst looking forward to their next adventures. Confidence is bouncing <\/span><\/i><i><span data-contrast=\"auto\">back;<\/span><\/i><i><span data-contrast=\"auto\"> consideration is high and bookings extremely positive.\u00a0 We could actually be in for a bumper season as <\/span><\/i><i><span data-contrast=\"auto\">skiers<\/span><\/i><i><span data-contrast=\"auto\"> clamour to get back to the mountains for their first snow fix since the pandemic took hold over a year ago.\u201d\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Link to video &#8211; <\/span><\/i><a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fyoutu.be%2F1nnBLUBuSIM&amp;data=04%7C01%7CLauren.Ayres%40tui.co.uk%7C44cf62cb20694bbb224508d8defc99a0%7Ce3e1f65bb973440db61cbc895fc98e28%7C0%7C0%7C637504523773174190%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=csBG9DV4jPZJddZwj123sCkor27gIgpHuA8AsG4ruWA%3D&amp;reserved=0\"><span data-contrast=\"none\">https:\/\/youtu.be\/1nnBLUBuSIM<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4th March 2021.\u00a0 Beach holidays saw a mass surge in bookings off the back of the Government\u2019s roadmap announcements last week and the trend has also been seen in increased demand for ski holidays according to market leader, Crystal Ski.\u00a0 \u00a0Managing Director, Chris Logan, explains: \u201cWe were already seeing significant demand for next season, with [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":5572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HOLIDAY BOOKINGS SURGE IS NOT JUST FOR BEACH GETAWAYS ACCORDING TO CRYSTAL SKI HOLIDAYS\u2019 LATEST TRENDS | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/holiday-bookings-surge-is-not-just-for-beach-getaways-according-to-crystal-ski-holidays-latest-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOLIDAY BOOKINGS SURGE IS NOT JUST FOR BEACH GETAWAYS ACCORDING TO CRYSTAL SKI HOLIDAYS\u2019 LATEST TRENDS | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"4th March 2021.\u00a0 Beach holidays saw a mass surge in bookings off the back of the Government\u2019s roadmap announcements last week and the trend has also been seen in increased demand for ski holidays according to market leader, Crystal Ski.\u00a0 \u00a0Managing Director, Chris Logan, explains: \u201cWe were already seeing significant demand for next season, with [&hellip;]\" \/>\n<meta property=\"og:url\" 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