{"id":4426,"date":"2018-11-07T14:10:25","date_gmt":"2018-11-07T14:10:25","guid":{"rendered":"https:\/\/www.tui.co.uk\/press\/?p=4426"},"modified":"2018-11-09T09:30:02","modified_gmt":"2018-11-09T09:30:02","slug":"tui-uk-wins-in-best-communications-category","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/tui-uk-wins-in-best-communications-category\/","title":{"rendered":"TUI UK WINS IN BEST COMMUNICATIONS CATEGORY AT RESPONSIBLE TOURISM AWARDS"},"content":{"rendered":"

7th November 2018<\/strong>.\u00a0 TUI UK and Ireland\u2019s commitment to sustainable tourism was recognised at the World Responsible Tourism Awards today as the leading travel company won the gold award in the\u00a0Best for Communicating Responsible Tourism category.<\/p>\n

The accolade acknowledges a communications campaign devised and delivered by TUI UK and Ireland\u2019s sustainability team to raise consumer awareness and promote better understanding and advocacy for responsible tourism issues.\u00a0\u00a0\u00a0The \u2018Better Holidays, Better World\u2019 campaign ran across all TUI UK owned marketing channels over the last year, reaching 4.5m holiday makers, and created a frame-work for on-going communications, which is now also being used in TUI\u2019s other main European markets.<\/p>\n

Jane Ashton, TUI Group Director of Sustainable Development comments:<\/strong><\/p>\n

\u201cWe are delighted to receive this prestigious award.\u00a0\u00a0\u00a0We take promoting responsible tourism very seriously and\u00a0believe that while we\u2019re helping customers have their perfect holiday, we can also help build a more sustainable future for everyone by engaging customers on such an important topic.\u00a0\u00a0The campaign captured attention with compelling content including stunning imagery, engaging video and real stories bringing to life the consumer benefits of our sustainably-certified hotels, TUI Collection excursions and carbon-efficient airline, as well as the powerful work our independent charity, the TUI Care Foundation, does in destinations around the world\u201d.<\/p>\n

As well as touching customers directly via a broad spectrum of media channels from blogs to social media and in-flight magazines, the campaign also sought to engage TUI staff and create enhanced appreciation and support across the business.\u00a0\u00a0E-learning modules were created, \u2018lunch and learn\u2019 sessions held and a system for regular company-wide updates established.\u00a0\u00a0\u00a0\u00a0In addition, marketing guidelines were developed to ensure all marketing and customer experience teams executed clear plans for their channels, aided by the sustainability team.<\/p>\n

Ashton explains:<\/strong><\/p>\n

\u201cCustomers expect the companies they book their holidays with to demonstrate responsibility towards the destinations they operate in.\u00a0\u00a0Our recent customer research shows that 67% of holiday makers like to buy from companies which make positive change in the world, and that figure\u2019s only set to increase.\u00a0\u00a0\u00a0They also want companies to show them exactly what they are doing to support such change.\u00a0\u00a0\u00a0This Better World, Better Holidays\u2019 campaign did just that \u2013 showcasing how we use tourism as a force for good, whilst promoting the overall importance of responsible travel.\u00a0\u00a0\u00a0It also enabled us to harness support internally and create a way of communicating for the long term.\u00a0\u00a0\u00a0\u00a0Our work in sustainability is now an integrated part of our marketing strategy.\u00a0\u00a0Responsible tourism is no longer \u2018niche\u2019 and the way we communicate about it should also be part of the mainstream.\u201d<\/p>\n

The judges were impressed by TUI\u2019s focused approach and commitment to integrate responsible tourism into the core marketing strategy.<\/p>\n

They commented:<\/strong><\/p>\n

\u201cTUI UK & Ireland have given the same marketing weight to TUI\u2019s \u2018Better holidays, better world\u2019 as their other five key messages. They have embedded better business\u2019 storytelling and experiences into the core brand and by doing so, have put responsible tourism at the heart of their offer.\u201d<\/p>\n

TUI launched its\u2019 Better World, Better Holidays strategy in 2015 outlining ambitions and commitments in sustainability.\u00a0\u00a0\u00a0\u00a0\u00a0Three years on and the business has delivered more than 20 million \u2018greener and fairer\u2019 holidays1,\u00a0accomplished 5.5% reduction in CO2\u00a0emissions per passenger night in Cruise operations and TUI UK Airlines is the world\u2019s most carbon efficient airline according to independent data2.<\/p>\n

END<\/p>\n

For more information contact\u00a0pressofficeuk@tui.co.uk<\/a>\u00a0\u00a0or call 01582 642100.<\/p>\n

NOTE TO EDITORS:<\/strong><\/p>\n

TUI won joint gold with Intrepid Group Global<\/p>\n

1Greener and fairer\u2019 holidays are defined as those that include a hotel with a credible sustainability certification recognised by the Global Sustainable Tourism Council (GSTC)<\/p>\n

2\u00a02017 atmosfair Airline Index \u2013 an independent climate change organisation<\/p>\n

TUI Care Foundation<\/strong><\/p>\n

Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates partnerships and projects which create new opportunities for the young generation and contribute to thriving destinations all over the world. Connecting holidaymakers to good causes, the TUI Care Foundation fosters education and training initiatives to open up new opportunities and perspectives for young people, the protection of the natural environment in holiday destinations and sustainable livelihoods in thriving destinations where local communities can benefit even more from tourism. TUI Care Foundation works global and acts local – it builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The charitable foundation values transparency and the efficient use of funds. Therefore; 100% of the donations go to partners and projects with all operating costs of the foundation covered by TUI. TUI Care Foundation was founded by TUI, the world\u2019s leading tourism business, and is based in the Netherlands<\/p>\n

TUI GROUP<\/u><\/strong><\/p>\n

TUI Group is the world\u2019s number one integrated tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. TUI Group\u2019s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange and in the German open market. In financial year 2016\/17, TUI Group recorded turnover of \u20ac18.5bn and an operating result of \u20ac1.102bn. The Group employs 67,000 people in more than 100 countries.<\/p>\n

TUI offers its 20 million customers comprehensive services from a single source. It covers the entire touristic value chain under one roof. This comprises leading tour operator brands and 1,600 travel agencies in Europe, five European airlines with around 150 modern medium and long-haul aircraft, more than 300 Group-owned hotels and resorts with premium brands such as RIU and Robinson. With cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the \u201cMein Schiff\u201d fleet of TUI Cruises and the vessels of Marella Cruises in the UK, TUI is also strongly positioned in the growing cruise sector. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. The TUI Care Foundation builds on the potential of tourism as a force for good by initiating projects that create new opportunities for the next generation and contribute to thriving destinations all over the world.<\/p>\n

TUI UK & IRELAND<\/u><\/strong><\/p>\n

TUI UK and Ireland, part of TUI Group, is the business behind\u00a0the TUI, First Choice and Marella Cruises brands, as well as Crystal Ski Holidays and TUI Lakes & Mountains.\u00a0Sub brands include\u00a0TUI Sensatori, TUI Family Life, TUI Sensimar,\u00a0First Choice Holiday Villages and SplashWorld Resorts.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

7th November 2018.\u00a0 TUI UK and Ireland\u2019s commitment to sustainable tourism was recognised at the World Responsible Tourism Awards today as the leading travel company won the gold award in the\u00a0Best for Communicating Responsible Tourism category. The accolade acknowledges a communications campaign devised and delivered by TUI UK and Ireland\u2019s sustainability team to raise consumer […]<\/p>\n","protected":false},"author":50,"featured_media":4427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nTUI UK WINS IN BEST COMMUNICATIONS CATEGORY AT RESPONSIBLE TOURISM AWARDS | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukpress.travelcdn.co.uk\/prod\/tui-uk-wins-in-best-communications-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TUI UK WINS IN BEST COMMUNICATIONS CATEGORY AT RESPONSIBLE TOURISM AWARDS | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"7th November 2018.\u00a0 TUI UK and Ireland\u2019s commitment to sustainable tourism was recognised at the World Responsible Tourism Awards today as the leading travel company won the gold award in the\u00a0Best for Communicating Responsible Tourism category. 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