{"id":3893,"date":"2018-03-06T08:35:40","date_gmt":"2018-03-06T08:35:40","guid":{"rendered":"https:\/\/press.tui.co.uk\/?p=3893"},"modified":"2018-06-27T09:10:56","modified_gmt":"2018-06-27T09:10:56","slug":"sustainable-practices-topping-travel-agenda-new-research-reveals-holidaymakers-opinions","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/sustainable-practices-topping-travel-agenda-new-research-reveals-holidaymakers-opinions\/","title":{"rendered":"SUSTAINABLE PRACTICES ARE TOPPING THE TRAVEL AGENDA \u2013 NEW RESEARCH REVEALS HOLIDAYMAKERS\u2019 OPINIONS"},"content":{"rendered":"<p>Downloadable reports here:<\/p>\n<p><a href=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/Research-data-TUI-UK-and-Ireland-29-12-2017-to-03-01-2018.pdf\">Research data TUI UK and Ireland 29-12-2017 to 03-01-2018<\/a><\/p>\n<p><a href=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/TUI-Care-Foundation-factsheet-March-2018.pdf\">TUI Care Foundation factsheet March 2018<\/a><\/p>\n<ul>\n<li><em>Nearly 50% of UK holidaymakers say \u2018giving back\u2019 to a holiday destination is important to them.<\/em><\/li>\n<li><em>Even more UK holidaymakers agree travel companies\u2019 commitment to support local communities impacts their booking decisions.<\/em><\/li>\n<li><em>Notion of \u2018responsible tourism\u2019 becomes part of mainstream holidaymaking rather than a \u2018nice to have\u2019 or niche travel concept.<\/em><\/li>\n<li><em>The issues most likely to attract support from British tourists are hunger and food safety (27%), animal welfare (26%), cultural heritage conservation (22%), education and lifelong learning opportunities (18%).<\/em><\/li>\n<\/ul>\n<p><strong>6 March 2018<\/strong>.\u00a0 TUI UK &amp; Ireland commissioned the research company <em>Opinion Matters<\/em> to survey opinions of UK holidaymakers on the importance of responsible tourism earlier this year. Part of ongoing data gathering to understand customer attitudes, it shows just how important it is for British tourists to give back to local communities. And further indicates that social and environmental awareness is not just \u2018on-trend\u2019 but is fast becoming a cornerstone of mass tourism.<\/p>\n<p>The research<sup>1<\/sup> reveals the extent to which engagement with local culture and people can enhance holidays and help create unforgettable memories. The following key areas of enrichment were highlighted in the survey results:<\/p>\n<ul>\n<li>62% of UK holidaymakers agree it makes them feel better when they know their holiday was organised with respect to nature and the local community.<\/li>\n<li>Indulging in delicious food (55%) and sampling local cuisine (82%).<\/li>\n<li>Visiting local markets and neighbourhoods (48%) and shopping for souvenirs (68%).<\/li>\n<li>Taking a tour with a local guide (50%).<\/li>\n<\/ul>\n<p>Leading academic Xavier Font, Professor of Sustainability Marketing, University of Surrey, UK, who helped develop the study, commented \u201cIt\u2019s great news that British holidaymakers are increasingly more concerned about the welfare of the places they visit. On an individual level, the notion of \u2018giving back\u2019 is becoming the norm and people want to engage with local cultures on holiday. There\u2019s also a very clear message for the travel industry with the majority of TUI customers expecting the companies they book with to demonstrate care and responsibility towards the destinations they operate in to show how they \u2018give back\u2019 too.\u201d<\/p>\n<p><em>\u00a0<\/em>Jeremy Ellis, Director of Marketing and Customer Experience at TUI UK &amp; Ireland is also a Member of the Board of Trustees of independent charity, the TUI Care Foundation, whose work is supported by the study.\u00a0\u00a0 He comments: <em>\u201c<\/em>The research confirms that travellers value the type of activities we support. We find and fund projects that align tourism with the most important social and environmental needs of holiday locations and tackle the concerns closest to UK tourists\u2019 hearts. Our latest initiatives are opening up youth employment opportunities for disadvantaged youngsters in Morocco and The Dominican Republic, protecting endangered loggerhead turtles in Cape Verde and supporting farmers in Crete.\u201d<\/p>\n<p>The Foundation works with local and international partners on a wide range of activities from protecting the natural environment to waste management and cultural conservation schemes. In 2017, TUI Group raised 7.3 million Euros to support good causes and enhance the positive impacts of tourism, using the TUI Care Foundation to support this work. So far the Foundation has supported over 30 projects in more than 25 destinations worldwide. New projects and partnerships are in the pipeline that will further expand the scope and reach of its work with communities in both emerging and established destinations in coming years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3910\" src=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15-300x200.jpg 300w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15-768x512.jpg 768w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15-1024x683.jpg 1024w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15-660x440.jpg 660w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_15.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3897\" src=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-300x169.jpg 300w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-768x432.jpg 768w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-1024x576.jpg 1024w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-1536x864.jpg 1536w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2-782x440.jpg 782w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/Pikala_Project._TUI_Care_Foundation_in_Marrakech-2.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3898\" src=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-300x43.png\" alt=\"\" width=\"300\" height=\"43\" srcset=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-300x43.png 300w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-768x111.png 768w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-1024x148.png 1024w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-1536x223.png 1536w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-2048x297.png 2048w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/master_TUI_CareFoundation_3C-850x123.png 850w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3899\" src=\"https:\/\/press.tui.co.uk\/app\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2-300x200.jpg 300w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2-768x512.jpg 768w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2-1024x683.jpg 1024w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2-660x440.jpg 660w, https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Downloadable reports here: Research data TUI UK and Ireland 29-12-2017 to 03-01-2018 TUI Care Foundation factsheet March 2018 Nearly 50% of UK holidaymakers say \u2018giving back\u2019 to a holiday destination is important to them. Even more UK holidaymakers agree travel companies\u2019 commitment to support local communities impacts their booking decisions. Notion of \u2018responsible tourism\u2019 becomes [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":3899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,209],"tags":[],"class_list":["post-3893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tui-care-foundation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SUSTAINABLE PRACTICES ARE TOPPING THE TRAVEL AGENDA \u2013 NEW RESEARCH REVEALS HOLIDAYMAKERS\u2019 OPINIONS | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/sustainable-practices-topping-travel-agenda-new-research-reveals-holidaymakers-opinions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SUSTAINABLE PRACTICES ARE TOPPING THE TRAVEL AGENDA \u2013 NEW RESEARCH REVEALS HOLIDAYMAKERS\u2019 OPINIONS | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"Downloadable reports here: Research data TUI UK and Ireland 29-12-2017 to 03-01-2018 TUI Care Foundation factsheet March 2018 Nearly 50% of UK holidaymakers say \u2018giving back\u2019 to a holiday destination is important to them. Even more UK holidaymakers agree travel companies\u2019 commitment to support local communities impacts their booking decisions. Notion of \u2018responsible tourism\u2019 becomes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tui.co.uk\/press\/sustainable-practices-topping-travel-agenda-new-research-reveals-holidaymakers-opinions\/\" \/>\n<meta property=\"og:site_name\" content=\"TUI UK Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-06T08:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-27T09:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2018\/03\/PJ125883522_TUI_Academy_\u00a9_Fran_Afonso_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Abrams\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Abrams\" \/>\n\t<meta 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