{"id":3808,"date":"2017-12-19T10:51:29","date_gmt":"2017-12-19T10:51:29","guid":{"rendered":"https:\/\/press.tui.co.uk\/?p=3808"},"modified":"2018-05-30T13:58:24","modified_gmt":"2018-05-30T13:58:24","slug":"go-mahoosive-inclusive-raps-first-choice-new-ad-campaign-spells-inclusive","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/go-mahoosive-inclusive-raps-first-choice-new-ad-campaign-spells-inclusive\/","title":{"rendered":"\u2018GO MAHOOSIVE\u2019 WITH ALL INCLUSIVE RAPS FIRST CHOICE WITH NEW AD CAMPAIGN THAT SPELLS OUT THE \u2018A TO THE I\u2019 OF ALL INCLUSIVE"},"content":{"rendered":"<ul>\n<li><em>High impact, high energy rap concept ad with a soundtrack set to get the nation singing along<\/em><\/li>\n<li><em>Celebrates the benefits of AI in witty lyrics and affirms First Choice\u2019s status as the home of All Inclusive<\/em><\/li>\n<li><em>Brought to life by global award winning music video director, Emil Nava<\/em><\/li>\n<\/ul>\n<p><strong>19 December 2017 &#8211;<\/strong>\u00a0Taking more than one million customers away on an All Inclusive holiday every year, First Choice\u2019s bold, confident character will be exploding from cinema and TV screens this Christmas with a fast paced rap music ad and a catchy soundtrack guaranteed to stick in the mind.<\/p>\n<p>The larger than life treatment was brought to life by multi award winning director, Emil Nava, who has worked with an encyclopaedic who\u2019s who of music talent, from Calvin Harris and Rihanna to Ed Sheeran and Beyonce.\u00a0 Unequivocally positioning First Choice as the undisputed experts in All Inclusive the ad presents the Turner Family as they embrace every aspect of a First Choice All Inclusive holiday quite literally singing \u2013 or rapping \u2013 its praises.<\/p>\n<p>Jeremy Ellis, TUI UK and Ireland Marketing and Customer Experience Director, commented: \u201cWe are the only UK travel company which is exclusively All Inclusive. That makes us experts in the field and why we lay claim to the title \u2018The Home of All Inclusive\u2019. As the ad lyrics say, people can trust when they holiday with First Choice that they will really \u2018go with the know.\u2019 The ad does a fantastic job of highlighting some of our key benefits \u2013 a trusted brand, value, flexibility and fabulous food &#8211; in a truly entertaining and memorable way.\u201d<\/p>\n<p>He continues \u201cWe are \u2018The Grand Maestros of all inclusive\u2019 and we are shouting \u2013 or rather rapping \u2013 our credentials loudly and proudly. We provide amazing value, serving quality food and drink in amazing properties in stunning locations with no sneaky bills or hidden extras. We offer maximum flexibility, flying out of 22 UK airports and offering a variety of length of stays. Some people don\u2019t want to stay for seven or 14 nights so why should they have to? First Choice is all about fun and embracing life to the full and this ad captures the euphoria we want our customers to experience on our holidays.\u201d<\/p>\n<p>First Choice has always been a bold, confident, innovator with a swagger and sense of humour and fun.\u00a0 The new ad embodies all of those qualities and aims to bring to life the essence of what a great All Inclusive holiday should be about, urging holidaymakers to \u2018Go Mahoosive with the All Inclusive\u2019.\u00a0\u00a0\u00a0\u00a0 With all the bravado of a rap star, the hard to ignore ad, will hit cinemas from 22<sup>nd<\/sup> December and make its TV debut during Christmas Day\u2019s Great British Bake Off.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High impact, high energy rap concept ad with a soundtrack set to get the nation singing along Celebrates the benefits of AI in witty lyrics and affirms First Choice\u2019s status as the home of All Inclusive Brought to life by global award winning music video director, Emil Nava 19 December 2017 &#8211;\u00a0Taking more than one [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":3820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3808","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-news","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018GO MAHOOSIVE\u2019 WITH ALL INCLUSIVE RAPS FIRST CHOICE WITH NEW AD CAMPAIGN THAT SPELLS OUT THE \u2018A TO THE I\u2019 OF ALL INCLUSIVE | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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