{"id":3695,"date":"2017-10-18T14:14:28","date_gmt":"2017-10-18T14:14:28","guid":{"rendered":"https:\/\/press.tui.co.uk\/?p=3695"},"modified":"2018-05-30T15:14:53","modified_gmt":"2018-05-30T15:14:53","slug":"destination-u","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/destination-u\/","title":{"rendered":"WORLD&#8217;S LEADING TRAVEL COMPANY REVEALS THE FUTURE OF HOLIDAY SHOPPING WITH CUTTING EDGE PROTOTYPE THAT TAPS INTO THE SUBCONCIOUS"},"content":{"rendered":"<ul>\n<li><em>Future of travel revealed as the UK\u2019s number one tour operator, Thomson, becomes the world\u2019s number one travel company, TUI<\/em><\/li>\n<li><em>World first in travel retail \u2013 the \u2018Destination U\u2019 prototype \u2013 uses emotionally intelligent technology to unlock holiday desires<\/em><\/li>\n<li><em>Unique algorithm tracks emotional responses through sophisticated facial coding<\/em><\/li>\n<li><em>Developed exclusively for TUI by world leaders in the field, Realeyes<\/em><\/li>\n<\/ul>\n<p><strong>18 October 2017<\/strong> &#8211; As the UK\u2019s number one tour operator, Thomson, becomes the world\u2019s number one travel company today (18<sup>th<\/sup> October), TUI has unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose holidays in just a few years\u2019 time.<\/p>\n<p>Developed exclusively by world leaders in the field of facial coding and emotion measurement, Realeyes, the futuristic \u2018Destination U\u2019 prototype is a first of its kind, innovative way for holidaymakers to choose a trip that matches their emotional needs. It uses sophisticated facial coding and emotion measurement technology to trigger imaginations and tap into the subconscious. A unique algorithm computes every subtle facial response to a rapid series of evocative moving images of destinations and experiences, and uses that data to calculate a \u2018perfect holiday\u2019 prescription.<\/p>\n<p>TUI UK MD, Nick Longman commented: \u201cAfter taking more than 100 million customers on holiday over the last six decades as Thomson we understand that one size no longer fits all when it comes to travel. People are looking beyond the traditional package holiday, they want a holiday that is handpicked just for them and the next evolution in mass market travel is personalisation and customisation. It is our ambition to create holidays so personalised that they \u2018choose you\u2019. Or to put it another way, take customers to their perfect \u2018Destination U\u2019.<\/p>\n<p>Longman continued: \u201cThis prototype, which is now well into testing, takes customer understanding to a new level, tapping right into the psyche to help our customers discover their perfect, personalised holiday experience. The Destination U prototype enables holidaymakers to intuitively unlock different travel possibilities and think about options they may not have considered before. As TUI we will offer more customer choice than ever and we want to shape the future of travel using innovations like this, and our considerable expertise and knowledge, to design perfectly personalised experiences and a new way to holiday.\u201d<\/p>\n<p>Founded at Oxford University ten years ago by Mihkel Jaatma, Realeyes has spent the last decade developing emotion intelligence measurement techniques.\u00a0\u00a0 Jaatma explains:\u00a0 \u201c90% of human decision-making is done without us actively thinking about it \u2013 subconsciously.\u00a0 Traditionally, brands have sought to understand consumers\u2019 responses through verbal or written feedback \u2013 asking them a serious of tedious questions. \u00a0 But emotion measurement technology captures and delivers unfiltered emotional responses in real-time, delving much deeper and detecting non conscious signals to stimuli.\u00a0\u00a0 People aren\u2019t considering their responses, they are organically reacting, giving a far more intuitive and raw response.\u201d<\/p>\n<p>Jaatma goes on to explain: \u201cThe Destination U Prototype is bringing this emotional intelligence into a new space and it takes the application of facial coding a leap forward.\u00a0\u00a0 The algorithm is not merely tracking expressions to catalogue responses, it is facilitating an emotional journey driven by the subjects\u2019 exclusive reactions. \u00a0With the consumer market moving towards ever greater personalisation and appreciation of emotions and humanness in decision making, this concept is really pioneering that change\u201d.<\/p>\n<p>The Destination U prototype is undergoing consumer testing with the vision of wider public retail trials in the near future.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future of travel revealed as the UK\u2019s number one tour operator, Thomson, becomes the world\u2019s number one travel company, TUI World first in travel retail \u2013 the \u2018Destination U\u2019 prototype \u2013 uses emotionally intelligent technology to unlock holiday desires Unique algorithm tracks emotional responses through sophisticated facial coding Developed exclusively for TUI by world leaders [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":3697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[202,204,203,205,153,114,107],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-destination-u","tag-holiday","tag-prototype","tag-rebrand","tag-technology","tag-travel","tag-tui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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