{"id":3649,"date":"2017-09-18T12:49:07","date_gmt":"2017-09-18T12:49:07","guid":{"rendered":"http:\/\/press.tui.co.uk\/?p=3649"},"modified":"2018-05-30T15:20:59","modified_gmt":"2018-05-30T15:20:59","slug":"thomson-changing-tui","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/thomson-changing-tui\/","title":{"rendered":"THOMSON IS CHANGING TO TUI"},"content":{"rendered":"<ul>\n<li style=\"text-align: center;\"><em>Thomson kicks off re-brand campaign as the countdown to TUI begins<\/em><\/li>\n<\/ul>\n<p><strong>19 September 2017 &#8211;<\/strong>\u00a0The UK\u2019s leading travel company kicked off its name change campaign to highlight that Thomson is changing to TUI with a new TV ad debuting during ITV\u2019s flagship Saturday night programme the X Factor.\u00a0\u00a0 The advert shows a man diving into clear crystal blue water; the message was simple, \u2018Thomson is changing to TUI.\u2019<\/p>\n<p>The 20 second ad, created by Young and Rubicam, is at the heart of a wide scale communications offensive that will cement the name TUI in the minds of the British public as Thomson\u2019s transition from UK number one to world number one reaches the final stages.\u00a0\u00a0 The company announced in December 2016 that its summer 2017 marketing campaign \u2018moments\u2019 would be the last under the Thomson brand name, paving the way for a full re-brand by the end of the year.<\/p>\n<p>Jeremy Ellis, Marketing Director at TUI UK and Ireland commented: \u201cThe foundations for our re-brand are firmly in place and we are primed ready to become TUI. We want to ensure our customers are ready to take this exciting journey with us so it\u2019s really important that we communicate the transition clearly.<\/p>\n<p>\u201cA CRM campaign has been underway since May, engaging with 5m loyal customers and a special issue of our glossy magazine Discover has been sent to 1.5 million people. Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time. TUI has also been visible in our overseas resorts for three years and on our airline livery this summer. People will now notice changes on the high street from this week as our 600+ stores shift from Thomson to TUI.<\/p>\n<p>\u201cWe are incredibly excited to introduce the TUI name and ultimately the TUI brand to a wider UK audience.\u201d<\/p>\n<p>Variations of the \u2018Diving Man\u2019 ad will be seen on all long-haul flights on the 787 Dreamliner as well as national TV, bus-sides and out of home sites across the UK, before switching over to a major brand campaign as Thomson finally becomes TUI in the coming weeks.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomson kicks off re-brand campaign as the countdown to TUI begins 19 September 2017 &#8211;\u00a0The UK\u2019s leading travel company kicked off its name change campaign to highlight that Thomson is changing to TUI with a new TV ad debuting during ITV\u2019s flagship Saturday night programme the X Factor.\u00a0\u00a0 The advert shows a man diving into [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":3659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THOMSON IS CHANGING TO TUI | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/thomson-changing-tui\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THOMSON IS CHANGING TO TUI | TUI UK Media Centre\" \/>\n<meta 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