{"id":3039,"date":"2016-12-20T20:00:34","date_gmt":"2016-12-20T20:00:34","guid":{"rendered":"http:\/\/press.thomson.co.uk\/?p=3039"},"modified":"2018-05-30T15:45:56","modified_gmt":"2018-05-30T15:45:56","slug":"scientists-prove-good-company-is-the-difference-between-a-memorable-moment-and-a-forgettable-one","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/scientists-prove-good-company-is-the-difference-between-a-memorable-moment-and-a-forgettable-one\/","title":{"rendered":"GOOD COMPANY IS THE DIFFERENCE BETWEEN A MEMORABLE MOMENT AND A FORGETTABLE ONE"},"content":{"rendered":"<ul>\n<li><em>Leading holiday company Thomson and Mindlab International discover the perfect circumstances for creating memories, proving people and location are most important <\/em><\/li>\n<li><em>25% of all memories described were associated with a holiday <\/em><\/li>\n<li><em>Family members are the most significant people to make memories with <\/em><\/li>\n<li><em>Under 25s are 31% more likely to make treasured memories abroad than the over 55s<\/em><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/press.thomson.co.uk\/wp-content\/uploads\/2016\/12\/Moments-into-Memories-Formula2_.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3045\" src=\"http:\/\/press.thomson.co.uk\/wp-content\/uploads\/2016\/12\/Moments-into-Memories-Formula2_-300x153.jpg\" alt=\"moments-into-memories-formula2_\" \/><\/a><\/p>\n<p><strong>16 December 2016<\/strong><em> \u2013 <\/em>Christmas is a time when childhood and family memories are made, but a recent experiment by Mindlab International and Thomson has discovered that there are other key elements that turn a moment into a memory.\u00a0 The results formed the basis of a mathematical formula describing the perfect circumstances to create a memory as Thomson launches their <a href=\"https:\/\/www.youtube.com\/user\/ThomsonHols\">ultimate \u2018moments\u2019 campaign<\/a>.<\/p>\n<p>The study shows that Brits are a sentimental bunch, identifying family (70%) as the predominant influence for their memories, proving that good company is the difference between a memorable moment and a forgettable one. \u00a0Summer time also came out overwhelmingly as the most significant time of year (45%) for the under 35s compared with autumn for the older generations. Holidays were chosen the most as the significant occasion that was memorable.<\/p>\n<p>Family proved important for men and women, with women valuing family as an important part of their memories at 75% &#8211; 11% more than men. The significance of family in our memories steadily increases as we get older, the study showed 72% of memories for the over 55s were with family, while younger generations have fonder memories of time spent with friends. Millennials have the most memories abroad compared to the older generations who tend to have more memories at home.<\/p>\n<p>Brummies prove the most family orientated as they have 13% more memories with family than the UK average with 11% having fond memories in their own homes. Whilst people from London and Manchester have identified more memories away from home, people from Sheffield and Cardiff were more likely to recall memories relating to senses and nature.<\/p>\n<p>Surprisingly senses such as sight, sound and smell have less of an impact on the memorability of a moment, instead focus is on more sentimental factors like the occasion and the company. The most common words used by people in the study were often associated with \u2018doing something\u2019 for the first time but there was common reference to holidays and family over other topics.<\/p>\n<p>Psychologist and founder of Mindlab, Dr David Lewis commented: \u201cIt is clear from our study that people value time spent with their family and remember these moments over others. The difference between memories with and without people is striking. Specific occasions, holidays in particular, also play a strong role in creating memories. This was the second most defining factor after the people we spend moments with. Vivid memories are also strongly linked with the act of doing something for the first time; events such as passing a driving test and marriage are strongly linked to powerful memories.\u201d<\/p>\n<p>Jeremy Ellis, Marketing and Customer Experience Director for Thomson, said: \u201cWe believe spending time with loved ones is incredibly important and as the leading UK holiday company we want to give people amazing experiences when they\u2019re on holiday, as it\u2019s the moment when time stands still and memories that last a lifetime are made.\u201d<\/p>\n<p>Thomson\u2019s ultimate advertising campaign, ahead of rebranding later next year to TUI, signifies the importance of enjoying those important holiday moments with your loved ones. The new ad aired on 16<sup>th<\/sup> December and shows a little girl\u2019s heartfelt journey from beach to pool with classic holiday \u2018moments\u2019 frozen around her, before finally jumping into her father\u2019s arms at the end.<\/p>\n<p><strong>Formula factors studied:<\/strong><\/p>\n<ul>\n<li>Location \u2013 Where the memory took place<\/li>\n<li>Time of year \u2013 When the memory took place<\/li>\n<li>Occasion \u2013 Whether there was an associated occasion (e.g. wedding, holiday, etc.)<\/li>\n<li>Smells \u2013 The smells associated with the memory<\/li>\n<li>Sounds \u2013 The sounds they could recall<\/li>\n<li>Tastes \u2013 Any relevant tastes<\/li>\n<li style=\"text-align: left;\">People \u2013 The company associated with the memory<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Research conducted by Mindlab International November 2016 to 2,036 of the UKs general population<\/p>\n<p>*Each factor is given a value between 0 \u2013 10. A value of 10 would mean that this factor is an important part of that memory.The most memorable moments occur when all of these factors are satisfied (with a value of 10). Higher values for occasion and location have a greater effect on the final score, which is also on a scale from 0 -10.<\/p>\n<p>&#8216;Moments&#8217; Campaign &#8211; https:\/\/www.youtube.com\/user\/ThomsonHols<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading holiday company Thomson and Mindlab International discover the perfect circumstances for creating memories, proving people and location are most important 25% of all memories described were associated with a holiday Family members are the most significant people to make memories with Under 25s are 31% more likely to make treasured memories abroad than the [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":3507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GOOD COMPANY IS THE DIFFERENCE BETWEEN A MEMORABLE MOMENT AND A FORGETTABLE ONE | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/scientists-prove-good-company-is-the-difference-between-a-memorable-moment-and-a-forgettable-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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