{"id":3014,"date":"2016-12-07T09:26:18","date_gmt":"2016-12-07T09:26:18","guid":{"rendered":"http:\/\/press.thomson.co.uk\/?p=3014"},"modified":"2018-05-30T15:49:30","modified_gmt":"2018-05-30T15:49:30","slug":"leading-holiday-company-thomson-marks-ultimate-campaign-ahead-of-transition-to-tui","status":"publish","type":"post","link":"https:\/\/www.tui.co.uk\/press\/leading-holiday-company-thomson-marks-ultimate-campaign-ahead-of-transition-to-tui\/","title":{"rendered":"THOMSON MARKS ULTIMATE CAMPAIGN BEFORE TRANSITION TO TUI"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/press.thomson.co.uk\/wp-content\/uploads\/2016\/12\/7DM24215.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3021\" src=\"http:\/\/press.thomson.co.uk\/wp-content\/uploads\/2016\/12\/7DM24215-300x200.jpg\" alt=\"7dm24215\" \/><\/a><\/p>\n<p><strong>7 December 2016<\/strong> &#8211; This December leading UK holiday company, Thomson will mark its ultimate campaign titled \u2018Moments\u2019, airing before Christmas ahead of rebranding to TUI in 2017. Thomson is proud to have led the way since the 1960\u2019s by producing emotive holiday campaigns, with the new creative continuing the legacy theme as the story signifies the importance of enjoying those important holiday \u2018moments\u2019 with loved ones.<\/p>\n<p>The new campaign follows more recent memorable Thomson stories, Simon the Ogre, Kid and Miles the Bear, all bringing to life the power of transformation a holiday can bring. The 2016 campaign shows a little girl\u2019s heartfelt journey from beach to pool with \u2018moments\u2019 frozen around her, before finally jumping into her father\u2019s arms at the end. The \u2018moments\u2019 theme continues to promote the famous TUI smile logo, a familiar differentiator ahead of Thomson\u2019s move to TUI.<\/p>\n<p>Shot at Thomson Platinum resort Aquila Rithymna Beach in Crete, the film is set to an original composition created bespoke for the campaign by Icelandic artist Biggi Hilmars. The different \u2018moments\u2019 frozen in time around the main character are\u00a0relatable holiday happenings, like a classic game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch.<\/p>\n<p>A 60 second version of the film will debut on Friday 16 December and a 30 second version will be broadcast throughout December and January, with the theme of \u2018moments\u2019 supported across multiple Thomson marketing channels.<\/p>\n<p>Jeremy Ellis, Marketing &amp; Customer Experience Director at Thomson, said: \u201cOver the years Thomson has aimed to produce memorable campaigns. We\u2019ve positioned emotive led creative from \u2018selling\u2019, to being driven from a human need to show the importance of product and services. The new film continues this theme, narrating a story around the importance of creating memorable holiday \u2018moments\u2019, bringing new life to our customer promise, \u2018Discover Your Smile\u2019.<\/p>\n<p>\u201cThe campaign forms part of an important brand migration programme as Thomson establishes itself as a global travel leader in the UK before transitioning to TUI later next year.\u00a0 While the 2016 film may be the final Thomson sign off, we remain committed to bringing our customers with us on this journey while we continue to offer quality, modern and more personalised getaways you\u2019d expect from a holiday company with over 60 years of heritage in the industry.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 December 2016 &#8211; This December leading UK holiday company, Thomson will mark its ultimate campaign titled \u2018Moments\u2019, airing before Christmas ahead of rebranding to TUI in 2017. Thomson is proud to have led the way since the 1960\u2019s by producing emotive holiday campaigns, with the new creative continuing the legacy theme as the story [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":3507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-news","post_format-post-format-quote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THOMSON MARKS ULTIMATE CAMPAIGN BEFORE TRANSITION TO TUI | TUI UK Media Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tui.co.uk\/press\/leading-holiday-company-thomson-marks-ultimate-campaign-ahead-of-transition-to-tui\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THOMSON MARKS ULTIMATE CAMPAIGN BEFORE TRANSITION TO TUI | TUI UK Media Centre\" \/>\n<meta property=\"og:description\" content=\"7 December 2016 &#8211; This December leading UK holiday company, Thomson will mark its ultimate campaign titled \u2018Moments\u2019, airing before Christmas ahead of rebranding to TUI in 2017. Thomson is proud to have led the way since the 1960\u2019s by producing emotive holiday campaigns, with the new creative continuing the legacy theme as the story [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tui.co.uk\/press\/leading-holiday-company-thomson-marks-ultimate-campaign-ahead-of-transition-to-tui\/\" \/>\n<meta property=\"og:site_name\" content=\"TUI UK Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-07T09:26:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-30T15:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tui.co.uk\/press\/wp-content\/uploads\/2016\/12\/moments1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2383\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Dowling\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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