Live From TBEX Europe 2013

“A fellowship of travel bloggers, a gazillion cups of coffee, and a masterclass in the local language”

Our resident blogger heads off to Dublin to hone her skills……

  • Live From TBEX Europe 2013

    A fellowship of travel bloggers, a gazillion cups of coffee, and a masterclass in the local language. Our resident blogger heads off to Dublin to hone her skills…

    When a trip involves a 3.30am start, you hope it’s worth it. So it was a huge relief when TBEX 2013 in Dublin – the world’s largest gathering of travel bloggers – lived up to the hype. And then some. As Thomson’s resident blogger, it’s my job to keep you posted on the latest happenings, be it our new destinations and hotels, competitions that get you tweeting, or exclusive celebrity interviews. It’s also up to me to stay clued-up on all things travel – including the area I’m most passionate about… blogging. That’s why I – along with hundreds of other well-travelled writers – hopped over to the Emerald Isle to attend workshops, hear what’s trending in the industry right now, and network. Being chatty types, we like to network. A lot.

    Here’s what I’ve learnt so far:

    1)      Ridiculously early mornings are totally worth it when you’re greeted with this view after take-off…

    2)      Never underestimate the power a chocolate chip cookie can have on a community of travel bloggers. This gooey little number – kindly handed out by our conference hosts, the Doubletree Hilton – became famous across social media in the space of about 5 minutes.

    3)      Travel bloggers aren’t afraid to call a spade a geek.

    4)      Dublin is at the centre of everything. Not surprising really… it is home to pun-tastic food chain, Abrakebabra.

    5)      Immersing yourself in your Twitter feed isn’t seen as anti-social at travel blogging conferences – in fact, it’s actively encouraged to provide live commentary and feedback. #fact.


    And, on a more serious note:

    6)      Always be curious. The keynote speaker, Chip Conley, was given that titbit by Mr Apple himself… Steve Jobs. Great life advice to live by.

    7)      Speaking of Chip, if you’re a fan of global events, you need to check out one of his many projects, Fest300. It’s basically the world’s best festivals, all in one place. It’s also teeming with wanderlust-inducing photography.

    8)      Johnny Jet is my new favourite travel blogger. He seriously knows his stuff, dishing out valuable travel tips from around the world, and reporting on the latest industry news. All this served up with a hefty portion of amazing competitions. And he sounds like a 70’s rock star.

    9)      When it comes to travel blogging, it’s all about the ‘Rule of 3’. We should meet readers’ expectations, desires and unrecognised needs. We should be open, intimate and human. And we should entertain, move and inspire our audience.

    And to round off a terrific day…

    10)   We learnt some local lingo, courtesy of Dubliner, Ian Cleary:

    I’m already looking forward to next year’s event.
    Check out TBEX’s website for information on the conference – it’s a must for all travel bloggers and writers.

Author: El Berwick