As Hard Rock opens its first European beach hotel in Playa d’en Bossa, our blog writer finds out why it’s making itself heard, in typical Ibiza fashion…
It’s official. Ushuaia Beach Hotel – previously the undisputed star of Playa d’en Bossa – has competition. The Hard Rock has landed. And when it opened its doors this summer, I was there with my camera quicker than you can say, “Elvis’ bathrobe” (his actual bathrobe is on display in the hotel, in case you’re wondering – that’s not just a random phrase). Here’s a whistle-stop tour of the hotel that’s already sending good vibrations across the party isle…
The costumes and props that the Hard Rock brand is famous for are all present and correct. I spied outfits worn by Rihanna and Shakira among others.
Plus, every bedroom is fit for a rock star. The Rock Suites model über-chic decor, free-standing baths, and flat-screen TVs for when you’re feeling less rock ‘n’ roll and just fancy a night in watching movies. We won’t judge.
And did I mention the knock-out view of Playa d’en Bossa beach?
It’s all yours to admire from the comfiest balcony set-up I’ve ever seen.
The first pool (yes, there are several) is a relaxing haven in the midst of party central. Chill-out tunes and rock classics spill out of the speakers at just the right level to nod off to. I know this because I road-tested the sunbeds. You’re welcome.
Pool number 2 (and 3, if you count the pool that snakes its way past the swim-up rooms) is just as much of an eyesore. I’m kidding, of course. With the cocktail bars within arm’s reach and plenty of sunken sunbeds, it couldn’t be anything but a hit with the crowds.
The Rock Spa is like something out of the pages of Ideal Home magazine. After you’ve reclined in the gold velvety goodness of the waiting area, you can indulge in treatments with names like ‘Smooth Operator’ and ‘Waves of Youth’. All synced with a soundtrack to match, naturally.
The Hard Rock Hotel’s littlest guests are treated like A-listers just as much as the grown-ups. The kids’ club – AKA Roxity – is where children from 4 to 11 can play, sing, and hang out with the band, The Roxtars. Throwing TVs out the window, however, isn’t encouraged.
The Beach Club is the place to see and be seen. Duck under the shade at midday with a glass of something ice-cold, and keep your eyes peeled for celebs doing the exact same thing.
Even though I witnessed England fail miserably on 1 giant screen and 16 flat-screen TVs (that’s a lot of ways to watch them crash out the World Cup) at 3rd Half – Hard Rock’s sports bar – there was one reason to be cheerful. It came in the form of a mind-blowingly delicious 6-cheese pizza. Take that, Quattro Formaggis of the world.
Okay, so when superstar acts like Snoop Dogg and Kylie are performing, this area isn’t quite as deserted. Just add a few hundred fans and some decibels and you get the picture.
Finally, here’s the Hard Rock Hotel at dusk, looking like the rock star it is. And in true groupie fashion, we salute you…
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Author: El Berwick
Published: July 29, 2014
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