ASDA wanted a way to drive more people to their online grocery site and to increase peoples' perception of the quality of food at ASDA.

In response to this brief, Tui created a recipes site. The content comes from ASDA magazine and is updated monthly so the new recipes are always relevant to the season and seasonal events. A 'favourites' feature allows customers to save lists of their favourite recipes so they can be found easily on subsequent visits to the site.